Since starting my company 15+ years ago, I’ve observed several types of bidders. Here's the archetypes of the guests I see bidding in your live auction. You'll learn how to identify each archetype and better understand their motivations from this video. I’ve no doubt you’ll immediately recognize some of your donors from among these descriptions. Archetype: Buyers Archetype: IITWI (“In it to win it”) Archetype: Sympathizer Archetype: Starter Archetype: Helper ... Read On >
Live Auctions
My prediction: This COVID19-style donation is here to stay
This past weekend I worked two galas -- one was a 2-screen solution for a school, and the other was a Zoom meeting-style gala for a conservation nonprofit. The nonprofit had some star power. Two of the attendees are legitimate Hollywood celebrities whom many would recognize if not by name, then by face. They and some of their celebrity friends donated virtual activities to the auction. These items raised several thousand dollars for the nonprofit. But I have to admit - it was a little ... Read On >
Video marketing auction items to support your online school auction
To support two school auction clients whose galas were cancelled due to COVID-19, I shot videos that they could use as teasers for specific items being sold in an online auction. The goal was to get participants interested in bidding on these items. How did my school auction clients use these videos? They sent the video link in an email blast to their community. They posted and shared the video on Facebook. They added the video to the item description in the software online. It ... Read On >
Three times guests will try to pull a fast one on you, and what to say when it happens
At some point a guest at your gala will try to pull a fast one on you or me. I like to believe that the guest is being honest. After all, this is a fundraising auction; most people are filled with good will. But sometimes, stuff happens. Maybe they really didn't bid. They were just waving their bid paddle to get the attention of a friend across the room. Maybe they really did want to donate in the paddle raiser, but a column blocked them from view. Maybe they really did think ... Read On >
The archetypes of live auction bidders
Since starting my company over a decade ago, I've observed several types of bidders. In this post, I'm describing my live auction bidder archetypes. These are a tad tongue-in-cheek. Even so, I suspect you'll recognize some of your guests from among these descriptions. (I'll zero in on some archetypes in upcoming posts.) Remember that most guests at your gala are not going to participate in the live auction. Usually just 10% to 20% of your crowd is active in the live auction; the ... Read On >