A couple of weeks ago I shared some ideas for golf tournament goodie bags. This related idea for sponsorship benefits is worth mentioning: Even if your tournament tends to have more male participants than female, don't discount goodie bag items that target women. I've found many players like taking something home to share with their significant other. But to make this work for you and your sponsor / donors, please include a little "show and tell" to properly market it This can go a long way ... Read On >
Gift Bags
Eleven ideas for golf tournament goodie bags
"I'm working on the Classic," my client emailed, "Got any leads or ideas for golf tournament goodie bags? At the moment it only has our organizational brochure in it.” Summer is when tournaments of all types start filling nonprofit event calendars. Unlike galas, which may or may not have goodie bags, I rarely see a golf tournament without them. But what should you put in the bag, other than your own promotional material? My clients typically seek prizes for four areas of their golf ... Read On >
Charity Auction Trends 2013: gift bags, technology, and trucks
Heads up! I published this article weeks ago in my e-newsletter. Only today am I re-posting it here, on my blog. But not every article from there makes it over here. So, subscribe to Benefit Auction Ideas (it's free) to get great content delivered to your in-box. +++++ Trends in the benefit auction world don't change as often as fashion, so upfront I'll admit that the three I identified in 2012 still hold. (Read Charity Auction Trends 2012 here.) But after working with over 100 onsite and ... Read On >
Where to get auction donations and goody bag ideas? Try HARO.
UPDATE: The call mentioned has passed. Stay abreast of future free trainings by subscribing to Benefit Auction Ideas. +++++++ I'm soon offering a call (on September 27, 2012) on auction procurement for live auctions, silent auctions, raffles, and goody bags. As a prelude to that call, here's a more unusual acquisitions tool most people don't even know exists. HARO. It stands for Help A Reporter Out. It started out as a simple, free listserve reporters would use to let subscribers ... Read On >
Charity auction gift bag ideas, from a shoe purchase
I'm often asked for charity auction gift bag ideas and here are some thoughts rooted in examples from the for-profit sector. This is a clever corporate marketing technique that can be adapted to your charity auction to ensure your gala leaves a warm, lasting impression in the minds of your auction guests. To set this up, here are two stories. Story #1: The unexpected message in a bag. I bought a pair of shoes at Shoe Woo. When I got a home and took the shoes out of the bag, a ... Read On >