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Fundraising gala auctioneer Sherry Truhlar

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Jan 14 DC woman auctioneer Sherry Truhlar black and white auction

The 9 best auction themes from 2019

In the process of pulling together content for my new Auction Item Guide, I was reminded of the many themes my clients used over the past year. Here are the auction themes I thought most creative. The Eye Ball: See and Be Seen - The event raises money for eye research and corneal transplant, so the theme is directly tied to the mission of the nonprofit.  I wrote about this event first in 2018 when the organization used a different, but equally clever, sub-theme. An Evening in CASAblanca - ... Read On >

Apr 23 Female auctioneer Sherry Truhlar Red Apple Auctions at Volunteers in Medicine auction

Creatively paying tribute to your gala honoree via your auction decor

I don't often get into conversations about fundraising auction decor because there are other, more critical elements to discuss that are tied directly to raising money.  Yet for many committee members, decor is the "fun part" of the auction; it's what keeps them engaged. For that reason alone, I think it's worthy of discussion here. And specifically, I want to give a few ideas on how -- if you have an honoree or award winner -- you can honor their presence or their memory by ensuring the ... Read On >

Mar 12 Female auctioneer Washington DC

School auction theme: Green for St. Patrick’s Day

I came across a few never-posted photos and videos featuring a few school auction themes. I was the fundraising auctioneer at an event that seems perfect to highlight this week, in anticipation of St. Patrick's Day this weekend. The Green Gate Gala is so named because of a green gate found on the Catholic school's campus. The school color is green. The event is held around St. Patrick's Day and boosts the Irish vibe with Irish dancers, shamrocks, and similar thematic elements. ... Read On >

Feb 12 comic book rose

Fake flower auction centerpieces that may be more creative than the real thing

In just a couple of days, flowers -- especially roses -- are going to be delivered to doorsteps and offices all over the USA, brightening the faces of many as they are honored by a beloved for Valentine's Day. Fresh flowers are still a popular centerpiece choice for many auction galas, but if your budget can't swing fresh, then let's look at fake. Two of my clients figured out how to fill their tables with colorful flowers on the cheap. Last fall I worked two auction fundraisers ... Read On >

Mar 13

Classy example of sharing an auction dress code

Last Saturday I worked a school auction in the Washington National Cathedral.  The dress code was "Cathedral Dress." Though I've been to the Cathedral many times, I've worn everything from shorts (as a tourist) to a dress (for an organ concert). I wasn't exactly sure what was appropriate to this event, so I asked. I learned that it could be cocktail, but nothing too flashy or bright.  Sort of a “business cocktail.” Dress codes are important; you want everyone to be comfortable, and most ... Read On >

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What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick
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Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)
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Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)
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Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)
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I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)
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If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member
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The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee
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We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)
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Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year! Some of the tidbits: You added EXCITEMENT and ENTERTAINMENT… You added EXPERTISE and FUN… You helped the evening FLOW, in a wonderful and positive direction… You were FUN,… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

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Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

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You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … she got the bidders to bid without being rude/pushing, … I loved observing her, I just watched her, … she did a great job.’ It was… Read The Rest “Staci Meruvia”

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Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following year, she herself ‘stepped up’ and became one of the gala… Read The Rest “Geri”

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Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal with people in a way that isn’t intimidating — men, women,… Read The Rest “Irene”

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Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went off… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

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As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business. She is skillful at managing an audience and keeping them focused on the task at hand – which is… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)
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