One of the more dreaded activities of holding an auction fundraiser is managing registration and checkout -- or, as I like to call it, "Guest Services." Even without auction software, Guest Services is not an impossible task for an auction committee to pull off, but it does require organization, speed, and -- most importantly -- an understanding of the entire process. There are dozens of tasks that must be managed between when the guest arrives at the gala and when they leave at night's ... Read On >
Appeals / Fund a Need / Raise the Paddle
What to call your special appeal (Fund a Need vs. Raise the paddle, etc.)
One way to confuse volunteers (and your guests) is to use different names for the same activities. You call it a bucket raffle. They call it a tricky tray. You call it a Last Man Standing. They call it Popcorn. You call it a silent auction. They call it an online auction. Tip: Now that many silent auctions are using mobile bidding (that is, they are now "online,"), I'm seeing a shift to calling them 'online silent auctions.' One auction activity with dozens of names is the ... Read On >
6 steps to writing a story to share during the paddle raise
At a conference I attended this past summer, consultant Lori Jacobwith gave a presentation on storytelling. She shared a framework for creating a story. Storytelling is a powerful way to educate and connect guests to your cause, regardless of your event's style. In some cases -- and certainly during the events of which I'm a part – the complete story is often revealed immediately prior to me asking guests to make a contribution during a paddle raise / fund a need. When you host events ... Read On >
The importance of subtitles for Fund a Need videos
I want to talk about the importance of having subtitles on your Fund a Need video. Subtitles aren't just useful for foreign audiences or those hard of hearing. Here's what happened last week and why I'm sharing. One of my clients runs a Foundation providing money for disaster relief. When a disaster hits some part of the world, the Foundation sends money to a local partner -- an on-the-ground nonprofit that funnels the money directly to those affected. The size of the disaster is ... Read On >
Fundraising thermometers are overrated for Fund a Needs
There, I wrote it. I'm entirely unimpressed with fundraising thermometers when used during Fund a Needs. Thermometers were rolled out with great fanfare from the auction software vendors who created them. As proceeds pour in, donations are tracked against the goal. Guests see it play out on a screen. Vendors like to say the tool boosts audience engagement. But does it? At a school auction meeting last month, the hired auction checkout guru asked if I wanted to use it. "The school is ... Read On >