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You are here: Home / Blog Post / New for 2017: Auction procurement training class “How to get 2016’s top-selling items” plus a newly-released Auction Item Guide
Jan 15

New for 2017: Auction procurement training class “How to get 2016’s top-selling items” plus a newly-released Auction Item Guide

Sherry Truhlar 2 Comments

Like an aging beauty queen lacking any other skills, my 2015 Auction Item Guide™ (“What sold for lots of green in 2015”) was desperate to hang on to her glory.  But over the holidays, I ripped off her crown and showed her the door.

Meanwhile the new 2016 Auction Item Guide™ (“These stole the scene in 2016”) took over the reigning duties and made herself at home on my website.

You can now get the new Guide AND participate in a “pop-up” auction procurement training class, “How to get 2016’s top selling auction items into your 2017 auction.

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What’s the Auction Item Guide™?

Each December I pour over my client’s auction results from the year, jotting down the items that sold for over their stated values.  Then I reduce the list further, noting items I deemed to be more creative, unusual, or of some greater help to my auction community.

I continue to pare down the list until I have about 100 items.  Those are then published in my annual Auction Item Guide™ and gifted to you, to help you with procurement ideas.

My team and I worked 60 auctions in 20 states this past year, so the list reflects an excellent cross section of the USA.

The Auction Item Guide™ is free, but this year I’m hosting a pop-up class to go in-depth on auction procurement.  It’s the perfect accompaniment to the guide.

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What’s the class, “How to get 2016’s top selling auction items into your 2017 auction“?
  • Date:  Wednesday, January 18, 2017
  • Time:  3 PM Eastern time
  • How to join:  Teleconference.  (Get the recording here.)

We’ll use the Guide as a textbook.  I suspect you’ll be scribbling lots of notes in the margins.

You’ll learn:

  1. The top three sellers of 2016 across all auctions
  2. A new approach to selling group items to raise more money. (Four of my clients adopted this approach in 2016.)
  3. Insider details on the 5 best school auction items. (One of these ideas would make sense to be adopted by nonprofit auctions, too.)
  4. How one client attracted over a dozen companies by creatively packaging one new item.  The item generated enormous community support from unlikely bedfellows.  It’s a brilliant concept I’d never before sold and I wouldn’t be surprised if a few of those businesses uplevel to become sponsors in 2017.
  5. Get the scoop on some of my favorite items and ideas on how you can procure comparable items for your auction.
  6. My predictions for the top sellers of 2017.

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What’s a pop-up class?
  • A yoga studio might offer a pop-up class when an instructor visits to teach a specialized technique not typically offered. The class is offered once.
  • In Miami and Washington, D.C., I’ve seen pop-up restaurants.  A chef will rent a facility for a short period of time (1-3 months) and run a small restaurant to test a new cuisine or concept
  • The department store Nordstrom has pop-ups.  From its website: “Pop-In@Nordstrom is an ongoing series of pop-up shops curated by Olivia Kim. Each month we present new and exclusive products, designers and ideas built on a different theme.”

Pop-ups are one-time deals. It’s a “get it while you can” offer.

As mentioned, this auction procurement training class will be offered January 18, 2017.

Join us to get a head start on your 2017 auction.

Copyright © 2017 Red Apple Auctions Co. All Rights Reserved

About Sherry Truhlar

Fundraising auctioneer and educator, helping schools and nonprofits plan more profitable benefit auctions. A prolific writer for her own blog and other fundraising sites, she’s been covered in The Beacon-News, Town & Country Magazine, The Washington Post Magazine, Northern Virginia Magazine, Wiley's Special Events Galore!, AUCTIONEER, and other publications.

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Comments

  1. Mary Bryant says

    January 31, 2017 at 7:46 PM

    When is the next Pop-Up Class?

    Reply
    • Sherry Truhlar says

      January 31, 2017 at 7:53 PM

      Hi Mary,
      Pop-up classes happen once ‘live,’ and only occur when I’ve got time to lead them. There’s no schedule, but I announce them in the newsletter. Here’s where you can buy the recording from this course.
      Sherry

      Reply

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