At a conference I attended this past summer, consultant Lori Jacobwith gave a presentation on storytelling. She shared a framework for creating a story.
Storytelling is a powerful way to educate and connect guests to your cause, regardless of your event’s style.
In some cases — and certainly during the events of which I’m a part – the complete story is often revealed immediately prior to me asking guests to make a contribution during a paddle raise / fund a need.
When you host events like porch parties and success updates, your ask might be more subtle.
Today I’m sharing Lori’s 6-step process for developing stories. These can be used in your social media, at your events, on your website and other outreach methods.