VIDEO: Should you add an online auction into your gala?

If you answer “yes” to any of the four statements in this video, your nonprofit should consider incorporating an online auction software to help raise funds.

Watch the video below.

About Sherry Truhlar

Charity auction educator and onstage auctioneer, helping schools and nonprofits across the USA plan more profitable benefit auctions. Her galas raise $15,000 to $2 million each and she’s sold at events with crowds up to 1200. A prolific writer for her own blog and other fundraising sites, her advice is tapped by thousands of auction planners seeking to improve their benefit auctions. She’s been covered in Town & Country Magazine, The Washington Post Magazine, Auctioneer, and other publications.

Comments

  1. If you hold an online auction leading into a live event, what is the ideal duration for a small — 25 item — online auction. Items will be carried into the live event unless they sell for the Buy It Now price.

    Thinking 10 days, but wanted your expert opinion.

    • That sounds good, Olivia. As I’ve talked with online auction vendors, I’ve heard anywhere from 7 to 14 days mentioned. For my clients, the auction often ends the Thursday night before a Saturday gala.

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