When it comes to benefit auction ideas, sometimes the simplest tips are worth thousands of dollars. This is one.
Experience has taught me to never, ever say or reference this when you’re on stage at the auction.
Watch the video below.
When it comes to benefit auction ideas, sometimes the simplest tips are worth thousands of dollars. This is one.
Experience has taught me to never, ever say or reference this when you’re on stage at the auction.
Watch the video below.
Charity auction educator and onstage auctioneer, helping schools and nonprofits across the USA plan more profitable benefit auctions. Her galas raise $15,000 to $2 million each and she’s sold at events with crowds up to 1200. A prolific writer for her own blog and other fundraising sites, her advice is tapped by thousands of auction planners seeking to improve their benefit auctions. She’s been covered in Town & Country Magazine, The Washington Post Magazine, Auctioneer, and other publications.
When “done right,” the results from raffles can be breathtaking! Join this webinar to learn how to select, structure, and sell the most profitable raffles for your gala for the least amount of work.
Learn more and sign up here.

St. John the Evangelist offers a Fall Gala and Auction to the parish community every two years. ... With this being our first-ever Gala to plan, the work seemed daunting. One of the first decisions we made was to hire a professional auctioneer. ...
Based on several people’s recommendations, we contacted Red Apple Auctions... we quickly knew we were on the right track! Sherry’s advice and guidance about promoting the event and trying new ideas was invaluable. Our expectations were far exceeded: we raised almost $20,000 more than ever before...
Read the complete testimonial on this page.
Maureen Hathway & Kyra Lyons, Auction Co-Chairs 2010
St. John the Evangelist School (Silver Spring, MD)
Sherry Truhlar • Charity Auctions • School Auctions • Fundraising Auctions • Auction Galas • Benefit Auctions
Great Stuff Sheri–I working to incorporate with my local events back in Newton, KS!
Whoo whee!