A few years ago I worked with an American Heart Association chapter located in a less populated area. Because of their size and budget differences, they approached their gala differently than the larger chapter I worked with in Washington, D.C. To conserve money on design and printing, they collaborated with two other regional AHA chapters. All three used the same gala theme each year in their respective locations. The marketing materials, forms, and even some decorative pieces of the ballroom
When I started working with this group in 2010, the organization was moving away from a sit-down dinner.Goodbye traditional gala. Hello something new.The "something new" has changed at each event. For instance, each venue is different. Quality entertainment is hired (I'm part of this). Unique staging and props are used. The event is well-run, from registration to flow to checkout.Generally speaking, this is what I'd call a high production value event. It's classy. There is an
A couple of years ago I spoke at an event in St. Louis and talked with the Silver Rails Event Center in La Plata, MO. It's a railroad-themed inn and railroad museum (based on an 1800s railroad depot), located on the historic Wabash line. I've written before about unusual venues for benefit auctions. As the event coordinator told me about her railroad-inspired space, it brought to mind another story. Here's a penny-pinching, common-sense suggestion ... If you want guests to walk into a themed
If you're tiring of traditional benefit auction themes, one option is to bypass the obvious choices and go with a color. For instance, emerald. I'm talking about PANTONE® 17-5641 TCS Emerald: the official color of 2013. (You say you didn't know there was an official color? I didn't either, until 2011.) Pantone describes the color as "“Lively. Radiant. Lush… A color of elegance and beauty that enhances our sense of well-being, balance and harmony." Two other words they used to evoke imagery
Incorporating a theme into your benefit auction is optional, but having a sound system is required.If you want to have both a great theme and a kickin'sound system to match, you should know that some companies offer pretty slick sound systems.Listen to the podcast below.