I've been racking up the airline miles working auctions nonstop for the last few weeks. Wisconsin, California, Tennessee, Kentucky, Florida, DC, Maryland, Virginia, and other states have been on my itinerary ... sometimes more than once. The constant go-go-go- has been exhausting, but the advantage of all that travel are the new ideas I pick up along the way. Today's tip is a nice touch from a classy Iowa gala I worked recently. If your benefit auction includes a live auction, somebody is
sponsors / underwriters
It's a rare bird who wouldn't like to leave a party with a treat, and that includes your auction guests. But gifts don't have to take the form of a traditional gift bags filled with your nonprofit literature, either. (I'd rather they not.) In this video, I share several benefit auction gift ideas I've seen at events, starting with the more traditional and mundane (think edible goodies) to the more exquisite and rare. Gifts are best when they support your mission, a sponsor's
As I type this, I've spoken with three clients in the last 24 hours about designing or beefing up their event sponsorships. In two cases, we talked about rarely considered benefits they could use to entice new sponsors. In another case, we talked about how to design a complete event sponsorship program. With these discussions in my head, I can't help but recall the savvy partnership I witnessed between my nonprofit hospice client and the car manufacturer Porsche just two weeks ago. Major
If you're trying to find new auction sponsors by studying the auction catalogs from the charity gala down the street, think again. Those sponsors have likely been asked again and again to donate. They've already likely aligned themselves with favored nonprofits. What are the chances they'll switch horses mid-stream and give you the big money? Wouldn't it be easier to align with a fast-growing company that hasn't yet been asked 1,000 times to donate? In this video, I share a rich source of
The terms "auction sponsorship" and "auction underwriting"are used interchangeably in the fundraising world, but I think there's a real difference in the way they should be structured in your gala. In the video, I explain how they're different and why that's a good thing. Watch the video below.