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A recently released report substantiates the adage that “you must spend money to make money.” In a benefit auction, reduce costs in areas that have low return-on-investment, like these five.
I’d been to benefit auctions before, but certainly hadn’t chaired one. Our school had a lot of women who wanted to help in various capacities, but no one wanted to lead the charge. So I agreed to fill the Auction Chair role. Red Apple Auctions had been referred to me because the Auction Chair two years ago used the company and set a new record in the process. Several people had commented on Red Apple’s professionalism and ideas, and they loved Sherry and the floor team who worked the event, so they urged me to hire them again. When the company helped Shayna and Corrine two years ago, the school hit an all-time high of $108k. And now this year, we hit an all time new record of nearly $147k! On auction night it was around $143k, but by the time the dust settled, it was at $147k. Our school has never even come close to these figures. We just surpassed so many goals. Even my own personal goals. Everyone was talking about the auction. They are still talking about the auction and it is over a month later! Even as I write this, I’m covered in goosebumps just thinking about how fabulous it was. I get high-fives in the hallways. I can’t believe it. People were so generous and it was phenomenal. Everyone keeps saying how it wasn’t just an...
Maria Castellano, Auction Chair
Christ Church School, Fort Lauderdale, FL
