If you're just getting started in this wonderful world of nonprofit auctions, consider this blog post a study guide of what you should read *right now* to get up-to-speed. This is my "Best Of" issue. The best of my 2012 blog posts. It's what other auction planners found to be most intriguing on my site, last year. How do I know these posts were the most popular? They had the highest hit rates. (Thanks to Website analytical programs, it's easy for me to track these things.) As a prolific
Some school benefit auctions – especially those schools with younger children – like to sell class projects at their gala. These projects are made by the students with careful supervision by either a committed parent or art teacher. If your gala is held in the November through December time period, talk with the supervising adult now to suggest that any auction class projects take on a holiday angle. Testing out some winter-y inspired items can add a nice mix to your existing items. Here are
Pinterest is a social media site based on sharing photos. The tool’s demographic data indicates that Moms LOVE Pinterest. Perhaps because it’s easy to post content onto the site and let a snapshot tell the story. It goes without mention that a lot of moms also plan galas, and many actively seek new school auctions ideas. So why not let these creative women use their Pinterest “hobby” to broadcast the auction? (As a side, I wouldn’t suggest Pinterest as a “must have” auction marketing tool …
Here's a change for your charity auction catalog: Forego the traditional binding and opt for a ring.One of my client's - a school benefit auction committee - tried an experiment with its catalog. Instead of opting for the common binding, which is often staples or a plastic spiral binder, the committee decided to use a ring.The thinking was that the catalog would be easier to carry. A guest could loop the ring around his finger and still hold a beverage of choice while milling through
One of my Florida clients was tired of the traditional school auction catalog binding. They decided to try something that offered more glam.In this podcast, you'll learn what they liked and disliked about using a "ring" to hold the catalog together.Listen to the podcast below.