I stumbled across a May 2008 post from Seth Godin called Marketing the Charity Auction. (It's short. You might want to read it first.) In the article, Godin writes that an auction fundraiser "never leads to a wildly successful auction, because the story that's told is too small." He suggests that the nature of an auction is the lure of a deal. Charities play upon this, selling the public on bargains instead of selling philanthropy. In turn, the guests become shoppers looking for a way to snag
Looking for free publicity in any shape and form? Here are a few places online you can list your gala charity auction so roaming eyeballs can find it. Eventful.com Free to post and the site itself is divided into many categories ... fundraisers, performing arts, concerts, and the like. Users can also sign up for alerts so if you like a particular type of event, they'll let you know when it's available. Vivanista.org In 2010 San Francisco-based Vivanista added calendar functionality to
A growing number of gala auction committees are starting to develop a Facebook page for their fundraiser. A handful use Twitter and LinkedIn. So grab a pen and settle in to watch this video, where I share 12 statements or topics your publicity chair can use to market your event through these (and perhaps other) popular social media outlets. Getting publicity for your event was never so easy! Watch the video below.
Looking for a new idea to spiff up your silent auction tables? Well ... if you can finagle it ... this color draws guests like flies to honey. What makes it even more unique is that the COLOR seems to be more important than the ITEM you're selling. (The video explains it all...) Watch the video below.P.S. For more helpful silent auction tips, claim your FREE subscription to "Benefit Auction Ideas". Enjoy auction ideas conveniently delivered to your in-box.
Ah shucks. I shot this video right before Valentine's Day but we didn't get it posted in time. No big deal. Though I reference Valentine's Day, the marketing concept I'm teaching works for other holidays, too. Mother's Day, graduation, Christmas ... any holiday, really. (This will all make sense when you watch the video.) Remember: It's not just about getting great items. It's about MARKETING them. So in this video, you'll hear about some silent auction ideas for benefits as it relates to