Before the live auction begins at your next gala, consider running through the ballroom spritzing a lemon-scented air freshener. Worst case, ask the hotel housekeeping for a clean-smelling window cleaner and do the same thing. Some 2009 research proved that smelling citrus dramatically increases our charitable nature. The study found a big improvement in ethical behavior with just a few spritzes of citrus-scented Windex. Katie Liljenquist of Brigham Young University, Chen-Bo Zhong of The
The last time I visited my parents, I did a lot of work outside. But before I could mow, trim, dig, rake, and haul, I needed to remove about 30 orange and yellow flags from the yard. The city had cross-crossed my parents lawn with small flags identifying various cable and utility lines in preparation for some work that had been completed a couple of months earlier. When I asked Dad why he wanted me to store the flags versus just throwing them away, he said, “You never know when they might come
I recently wrote about 8 ways you can use Pinterest photos to get parents excited about your upcoming school auction. Here's another step in how to use Pinterest, the social photo pinboard, with your school auction committee. First, let's start with some “Pinteresting” facts compiled by comSCORE and reported in various media outlets, like Wall Street Journal.68% of Pinterest users are women 50% of Pinterest users have children Almost 50% of users are 25 to 44 years oldOverall, the
Having watched auction guest behavior at hundreds of benefit auctions, I can say with conviction that this color works like magic, drawing bidders in to have a closer look.Learn more about this mysterious hue in this week's podcast.Listen to the podcast below.
I stumbled across a May 2008 post from Seth Godin called Marketing the Charity Auction. (It's short. You might want to read it first.) In the article, Godin writes that an auction fundraiser "never leads to a wildly successful auction, because the story that's told is too small." He suggests that the nature of an auction is the lure of a deal. Charities play upon this, selling the public on bargains instead of selling philanthropy. In turn, the guests become shoppers looking for a way to snag