I recently wrote about 8 ways you can use Pinterest photos to get parents excited about your upcoming school auction. Here's another step in how to use Pinterest, the social photo pinboard, with your school auction committee. First, let's start with some “Pinteresting” facts compiled by comSCORE and reported in various media outlets, like Wall Street Journal.68% of Pinterest users are women 50% of Pinterest users have children Almost 50% of users are 25 to 44 years oldOverall, the
Having watched auction guest behavior at hundreds of benefit auctions, I can say with conviction that this color works like magic, drawing bidders in to have a closer look.Learn more about this mysterious hue in this week's podcast.Listen to the podcast below.
I stumbled across a May 2008 post from Seth Godin called Marketing the Charity Auction. (It's short. You might want to read it first.) In the article, Godin writes that an auction fundraiser "never leads to a wildly successful auction, because the story that's told is too small." He suggests that the nature of an auction is the lure of a deal. Charities play upon this, selling the public on bargains instead of selling philanthropy. In turn, the guests become shoppers looking for a way to snag
Looking for free publicity in any shape and form? Here are a few places online you can list your gala charity auction so roaming eyeballs can find it. Eventful.com Free to post and the site itself is divided into many categories ... fundraisers, performing arts, concerts, and the like. Users can also sign up for alerts so if you like a particular type of event, they'll let you know when it's available. Vivanista.org In 2010 San Francisco-based Vivanista added calendar functionality to
A growing number of gala auction committees are starting to develop a Facebook page for their fundraiser. A handful use Twitter and LinkedIn. So grab a pen and settle in to watch this video, where I share 12 statements or topics your publicity chair can use to market your event through these (and perhaps other) popular social media outlets. Getting publicity for your event was never so easy! Watch the video below.