Congrats, you won the auction item! Will you bother redeeming it?
An article in the Chicago Business Journal catches charity auctioneer Sherry Truhlar’s eye. She muses over what percentage of winning bidders ever use the items they purchase.
Seven tips to raise more money in a benefit auction cash appeal
In many benefit auctions, cash appeals have become the single largest revenue activity of the fundraiser. In this post, Sherry gives seven points to structuring a successful cash appeal.
