A rose … er, an appeal by any other name is still an appeal.
Appeals (an activity during which we ask auction guests to make a cash donation to the organization) are known by many different names. In this post, charity auctioneer Sherry Truhlar lists the some of the names she’s heard.
Seven tips to raise more money in a benefit auction cash appeal
In many benefit auctions, cash appeals have become the single largest revenue activity of the auction fundraiser. In this post, Sherry gives seven points to structuring a successful cash appeal.
