Silent auctions are often the "shopping" area of a gala. Guests browse, taking only seconds to judge if they should bid. If your committee can keep attention on details up until the bidding opens, there are rewards to be had. Browsers become bidders. Here are three videos with some silent auction tips and how-to advice for your committee to review. From fun in the auction to amazing table set up, the payoff is a more successful auction, and that's what everyone wants. Silent auction
I have a fondness for acrylic stands; I think they make one of the best silent auction displays. In this video, you'll learn my reasoning and get a big tip about shopping online through eBates. Watch the video below.
A few weeks ago I was in the kitchen of a busy Rockville, MD home. Prior to starting the procurement meeting, the six Moms and I chatted about all sorts of matters, including being over the age of 40. If you're organizing a school auction, it's likely that your auction guests are nearing or hovering around that age. If you're a nonprofit silent auction, some of your guests may only vaguely remember their 40th birthday party. So if you want us to bid ... be kind. Here are three silent
Your silent auction donations have a better chance of selling for more money when guests enjoy experiential shopping. For inspiration, let's look at my old stomping grounds: corporate marketing. Have you noticed that for-profit entities are quick to give away samples of their products? They want to convert window-shoppers into paying customers. (Your silent auction has a lot of window-shoppers.) A visit to your local shopping mall proves the power of the sensory experience. Consider these
To do a really super silent auction, there are a lot of details you need to cover. Reviewing all of those would make for a hideously long podcast so I'm going to cover three points about displays. I'm calling it "the good, the bad, and the ugly."Listen to the podcast below.