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What is the difference between selling an auction item in a live auction versus a silent auction? The way it’s marketed and the final sales price. This post gives an example of how one item fared.
Activites “on the water” are often good live auction items for your benefit auction. Add them to your procurement list.
“When I agreed to co-chair our annual school auction, I knew I wanted to kick the event up a few notches. For my legacy, I wanted something that stood out and set a precedent for “how to run an auction.” I knew that, despite some initial resistance from people due to prior unsuccessful experiences they'd had in the past, the event would be more successful if I invested in a professional charity auctioneer. After spending several hours speaking with multiple auction companies, I selected Red Apple Auctions. Sherry was very enthusiastic and would be there every step of the way helping us plan the event and implement several new ideas to maximize the money raised, which was especially critical in this economy. I knew I would be getting a high-energy auctioneer, but I also got other benefits I hadn’t factored into my initial search. Because we really re-vamped our program (with Red Apple’s help), I appreciated having someone guide us in structuring our activities and giving us methods for getting the entire crowd involved in giving. We also loved the fabulous floor team they brought because we were really short-staffed on volunteers. They jumped right in and started working! I have received nothing but absolute praise and excitement regarding the many changes we made with Sherry's help, and those that resisted initially could not have been more pleased with Sherry and her team and the changes we made. Although I’m...
Brooke Austin – Auction Co-Chair
St. Andrews Episcopal Academy, Fort Pierce, FL
