There are many reasons as to why a group may decide to have a live and/or silent auction. Most events have multiple goals. Although making money is important, it’s sometimes more important to recognize large donors or key volunteers. In addition, many galas are not relying on auction income as the primary source of revenue.

When structuring a benefit gala, organizers are considering the timeline for the event … the type of crowd … the number and types of items … the other activities to accomplish that night … the political nature of the event … and many other factors. It’s a mixed bag that is unique for each group. Sometimes a live auction fits into the strategy; other times it doesn’t.