“Julie & Julia” silent auction idea: Use a popular movie to add a twist on auction item descriptions
A silent auction item gets a little lift from a popular movie.
Using a popular movie title to draw attention to a silent auction item was a little tip (or trick?) I saw at one my auctions this past weekend.
Julie & Julia was released in August. I liked the movie. It’s generally received positive reviews.
This charity capitalized on the vibe and good feelings of the movie by writing “Julie & Julia, Part 1″ in the silent auction header description of a French cooking class.
In the Washington, D.C. area, L’Academie de Cuisine is a well-known culinary school. Professional chefs and amateur cooks can take classes there.
Its founder, the elegant Chef Francois Dionot, is gracious with donations to area charities. Sometimes I’ll see his cooking classes (like the one in the photo) for sale in the silent auction. Other times Chef Dionot himself will donate a dinner prepared by him, which is always a live auction item.
Although this auction donation is always popular with the crowd anyway, I still liked the clever approach this non-profit took. The organization is reminding bidders that they (like the actors in the movie) might also become inspired by a French Chef — if they just would give themselves the gift of bidding on this item.
What item are you including in your auction that is a repeat donation? Maybe there’s a way to spice up the description with a popular movie title to attract some new eyeballs to the bid sheet.
Bonsoir, mes amis.
(c) 2009 Red Apple Auctions LLC
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