Everyone’s favorite color on the silent auction table
That "Tiffany blue" sells. Regardless of the item, Tiffany & Co. items draw bids. So always be sure to display the aqua box or bag.
My post this week is less about sharing a silent auction tip and more in the genre of a commentary. Given that Valentine’s Day is tomorrow, I thought a commentary — especially one about a traditional jeweler – was perfect.
Ever heard this? – “People will find the bar on the 5th floor of a 2-story building.”
My observation is that after finding the bar at your gala (and munching on a nibble or two), one of the first items to receive a bid in your silent auction will be something displayed with a Tiffany blue box or bag sitting next to it. Guests will find this color, even if it’s on the 5th floor of your 2-story venue.
It could be one box no bigger than a ring case.
It could be in the darkest corner of your silent auction table.
It could be tucked into an enclave far removed from every other silent auction item.
It doesn’t matter where you put the item — or to a large degree, what the item is. If it’s got that aqua blue color sitting next to the bid sheet, your guests will find it and bid on it.
Tiffany & Co. has done a fabulous job marketing the company. Its trademark color is synonymous with quality and taste. So although good silent auction marketing practices dictate that you DO display the item, it’s that trademark color which will attract bidders. The item is of secondary importance.
So remember – display the box or bag.
© 2012 Red Apple Auctions Co. All Rights Reserved.
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Comments
In my small town in Tennessee, I’m not sure how many people would recognize that Tiffany’s color. But I completely agree with the concept – display the box or bag if it has name recognition.
I was at an event last night with a silent auction and there were several things that immediately caught my eye – they all had the bright University of Tennessee orange. Clearly others did too, as those items received lots of bids!
Keep the good tips coming Sherry!
Sandy Rees
Excellent point, Sandy. Maybe the color chosen depends on your location.
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