I’ve written extensively on how to structure a good silent auction display. And despite my particular interest in acrylic frames, I’ve even talked about how to create displays without using acrylic stands.
But I’ve not covered why I really like using those acrylic styles.
Here’s why acrylic stands catch my fancy.
First, they are frameless.
Unlike using traditional photo frames, which have a 1″-2″ frame (see photo) around the edges, clear plastic stands are frameless. It leaves more room for text and other critical information.
Second, they are stackable, making them easy to store.
You’ll need more boxes and bubble wrap to box up 100 photo frames versus 100 acrylic stands.
Third, they are reusable. Buy them once; use them again and again.
(Yes, you can do the same with regular photo frames, too. But those other stands don’t have the frameless and stackable advantages.)
Fourth is the vertical presentation.
This is the most important reason to use stand-up frames for your displays.
When you present content vertically, more guests can simultaneously view the item and decide if they want to bid.
In contrast, when you present the content horizontally, I can’t read what is written until the guest standing next to me moves out of the way. Then I move into his position, peer down, and read the description.
Presenting the content horizontally isn’t effective for traffic flow. You have a short period of time to make a sale in your auction gala, so you need to be effective in your presentation marketing.
Yes, I realize that any photo frame will present the content vertically, but the acrylic frames have the added advantages of being frameless and stackable.
All are good points to remember for your displays.