A Simple Trick to Improve Raffle Ticket Sales & the Guest Experience
Simple, inexpensive ideas like bracelets and badges let you visually track raffle sales among guests.
Do your guests and your volunteers a favor. Each guest who buys a raffle ticket should be given a visual identifier to alert others that he’s purchased.
This avoids the common annoyance to guests: multiple people approaching to sell raffle tickets.
Assume you have three teams of volunteers roaming the crowd to sell raffle tickets for a diamond bracelet. Team #1 approaches Mr. Smith and sells him two tickets.
Within minutes, Team #2 approaches him. “I just bought tickets,” he says. Is he fibbing? Team #2 isn’t sure, but they move on through the silent auction.
Team #3 catches Mr. Smith at the bar. They ask him if he wants to buy raffle tickets. “I’ve already bought two tickets,” he sputters. Team #3 is surprised at how grouchy he is. After all, this is a gala, right?
How many times will Mr. Smith be asked to buy raffle tickets? And how much time is wasted by Team #2 and Team #3 who keep approaching guests who have already bought tickets?
Visual identifiers serve three purposes:
1. Your guest will not become annoyed from being asked multiple times if he will buy a ticket.
2. Your volunteers know who has purchased a raffle ticket and who hasn’t. They can focus on making new sales.
3. The visual identifier serves as a simple marketing tool to alert other guests about the presence of a raffle.
There are many inexpensive visual tools you can use:
* Blink-y lights in necklace, pin, or ring form
* Paper bracelets, similar to those used at large outdoor festivals or bars
* Cloth bracelets
* Metal pins
* Hawaiian leis
* Flower boutonnieres
* Plastic necklaces
* Stickers (They come in a multitude of shapes and colors to fit many themes.)
This is a low-cost, simple trick which will work wonders through greater productivity from your raffle volunteers, better sales from your raffle, and guests in a better mood.
(c) 2009 Red Apple Auctions LLC
Comments
I don’t know how i come by here. But I believed there’s something great, i should be thankful fo dropping by at your site.
Hope, we could be friends!
Thanks, for your site!
jonsihay@yahoo.com
Hi Jon .. or Jonsi .. or Jonsihay …
I’m glad you are finding the site useful. Referrals to your friends are always appreciated, so feel free to refer us to whomever you know involved in a fundraising auction.
Two things you might find useful:
1. I encourage you to sign-up on the right side of the page in the sign-up box. When you do, I’ll automatically email you a free report on the best items to sell in a benefit auction. You’ll also get our twice-a-month Ezine. I include ideas in the Ezine which is not necessarily on the blog. (Or, if it’s on the blog, it’s posted a lot later.)
2. Another way you can have ideas easily “pushed” to you instead of you having to go “find” it on our blog is to subscribe to our RSS feed. This requires that you have a “feedreader.” Not everyone is that high tech, but if you *do* have a feedreader and regularly subscribe to other blogs for content, you can also subscribe to ours. To subscribe, you would click on the square orange button, also in the right column of this page.
I think the best visual identifier to use would be the paper bracelets. It’s less likely that someone will take off an item you give to them if it sticks on their wrist and isn’t too silly. Doing an Online Raffle or a raffle at an event is a great idea. If it is a raffle that benefits a charity or some organization, maybe an identifier can be a sticker or a pin with the charity or organization’s name on it. It gives anyone who bought a ticket something to walk away with even if they don’t win.
Laura, Yes, that’s true. And another great thing is the flash-y necklaces or blink-y magnet pins. It’s hard to miss those, and guests take them home to their kids.
Thanks for the comment!
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