Walk-a-thons have traditionally had a hard time converting one-time donors into long-time donors. Here’s an idea to boost conversions … and any charity auction organizer would do well to incorporate this into her own gala marketing plan.
Listen to the podcast below.
Ring-a-ling: Adopt this “walk-a-thon” idea at your charity auction [ 6:10 ] Play Now | Play in Popup | Download
About Sherry TruhlarCharity auction educator and onstage auctioneer, helping schools and nonprofits across the USA plan more profitable benefit auctions. Her galas raise $15,000 to $2 million each and she’s sold at events with crowds up to 1200. A prolific writer for her own blog and other fundraising sites, her advice is tapped by thousands of auction planners seeking to improve their benefit auctions. She’s been covered in Town & Country Magazine, The Washington Post Magazine, Auctioneer, and other publications.
When “done right,” the results from raffles can be breathtaking! Join this webinar to learn how to select, structure, and sell the most profitable raffles for your gala for the least amount of work.
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