Here’s the scary fact: Well-managed appeals generate tens of thousands of dollars.
But poorly managed ones generate pennies.
It’s a LOST OPPORTUNITY if you don’t run this activity properly.
Look at how simple changes affected these groups:
From $50 to $45,000: A Maryland nonprofit showed a compelling video and raised a mere $50 (yes, $50) from their pledge cards. After tweaking the process, the next year the donations ballooned to $45,150. Same crowd – different technique.
94% increase: A Kentucky school was OK with the money raised ($25,600 with an average gift of $39) but felt they were missing something. Tweaking the Fund a Need generated $49,670 with an average gift of $90 a year later. (Now it’s nearly $100k.) Same crowd – different technique.
A new level: A Florida nonprofit hit a new high of over $130,000 using new techniques.
A big surprise: A New York nonprofit received a spontaneous $1 million gift during the paddle raise.
94% increase: A D.C. nonprofit jumped from $26,000 to $50,400 in one year. Same crowd – different technique.
First-year effort: A Maryland school that raised over $70,000 in a first time Fund a Need.
Boost of $36,000: A New York nonprofit adjusted an already successful appeal to raise an additional $36k, moving from $250,000 to $286,500. Same crowd – different technique.