One strategy for developing a benefit auction audience is to include an honoree into your program's activities. The person you honor typically brings family, friends, and co-workers to your gala. They all come to see their friend receive the award. FINDING someone to honor can be another challenge. Sometimes it's obvious as to whom you should select. Other times, it's not. If you don't have any ideas, where can you start poking around for potential gala honoree leads? In the video, I
As we 'wrap up' the Christmas holidays (get the pun?), I'm betting that you have some extra shredding laying around the house. Gift packages are often shipped in a generous pile of shredding in order to protect the contents inside. Before you casually toss the packaging material into your local community recycling bin, take a good look at it. Some of the newer types of materials can be used in auction fundraisers. The video below shows three types of shredding I've received and offers ideas
When it comes to getting people to attend your event, the tactics run wild. You might have tried to "steal" guests via the cold-invitation approach. One of my clients poured through the benefit auction catalogs of nearby charities, made note that so-and-so supported THAT event, and then sent them an invitation to their own gala. It was effective. Remarkably, the nonprofit's highest silent auction spender that year came from sending the woman a "blind" invitation. I seem to recall she even
A growing number of gala auction committees are starting to develop a Facebook page for their fundraiser. A handful use Twitter and LinkedIn. So grab a pen and settle in to watch this video, where I share 12 statements or topics your publicity chair can use to market your event through these (and perhaps other) popular social media outlets. Getting publicity for your event was never so easy! Watch the video below.
As I've talked with more vendors about their mobile silent auction solutions and online auction products, I've become disheartened to learn that most of them do NOT offer a key feature that is generally an accepted standard in the commercial auction world. It's not a "new" feature, but perhaps vendors servicing the charity auction market failed to understand how it can generate more dollars for charities. For whatever reason, it's been missing from most vendors' products. I hope that with my