After visiting a hotel in my client's city, I assembled this package to mail to them. But before I sealed the manila envelope, you get to peek inside. You, too, can use this technique to secure auction items for your charity. It works especially well if you're trying to fill a silent auction.
As I type this, I've spoken with three clients in the last 24 hours about designing or beefing up their event sponsorships. In two cases, we talked about rarely considered benefits they could use to entice new sponsors. In another case, we talked about how to design a complete event sponsorship program. With these discussions in my head, I can't help but recall the savvy partnership I witnessed between my nonprofit hospice client and the car manufacturer Porsche just two weeks ago. Major
When I started working with this group in 2010, the organization was moving away from a sit-down dinner. Goodbye traditional gala. Hello something new. The "something new" has changed at each event. For instance, each venue is different. Quality entertainment is hired (I'm part of this). Unique staging and props are used. The event is well-run, from registration to flow to checkout. Generally speaking, this is what I'd call a high production value event. It's classy. There is an emphasis on
Last year I ran a course called Easy First Auctions. It was designed to help nonprofits launch an auction correctly so they avoid volunteer burnout. I could have just as honestly promoted it by writing, "Here are the elements your auction should include in the early years, so you don't get a divorce." (Intrigued? The DVD of that class is available here.) Auctions put enormous stress on school volunteer chairs. Though I've talked about this extensively in my Profitable Auction Blueprint™
One strategy for developing a benefit auction audience is to include an honoree into your program's activities. The person you honor typically brings family, friends, and co-workers to your gala. They all come to see their friend receive the award. FINDING someone to honor can be another challenge. Sometimes it's obvious as to whom you should select. Other times, it's not. If you don't have any ideas, where can you start poking around for potential gala honoree leads? In the video, I