A few weeks ago I was in the kitchen of a busy Rockville, MD home. Prior to starting the procurement meeting, the six Moms and I chatted about all sorts of matters, including being over the age of 40. If you're organizing a school auction, it's likely that your auction guests are nearing or hovering around that age. If you're a nonprofit silent auction, some of your guests may only vaguely remember their 40th birthday party. So if you want us to bid ... be kind. Here are three silent
Enhance your guests' experience by using the five senses to draw bidders into your silent auction. In this podcast, hear ideas on how to use sight, sound, touch, smell and taste to get higher bids on your silent auction donations.Listen to the podcast below.
Your silent auction donations have a better chance of selling for more money when guests enjoy experiential shopping. For inspiration, let's look at my old stomping grounds: corporate marketing. Have you noticed that for-profit entities are quick to give away samples of their products? They want to convert window-shoppers into paying customers. (Your silent auction has a lot of window-shoppers.) A visit to your local shopping mall proves the power of the sensory experience. Consider these
To do a really super silent auction, there are a lot of details you need to cover. Reviewing all of those would make for a hideously long podcast so I'm going to cover three points about displays. I'm calling it "the good, the bad, and the ugly."Listen to the podcast below.
Last time I counted, there were a few dozen points you need to meet in order to ensure your silent auction rocks. Covering all of those would make for a hideously long blog post, so I'm going to talk about a mere three. I'm labeling these silent auction tips as "the good, the bad, and the ugly." The Good One of the smaller auctions I work has about 200 guests. Year after year this group has consistently managed to make their silent auction adorable. How do they do it? One point they do