Sherry’s Life
Charity auctioneer grabs a video camera to express her gratitude to a nonprofit
A charity auction client was celebrating a success and sent me a gift. I didn’t pick up a note card to say “thanks,” but instead grabbed my video camera.
This free call on benefit auctions is Thursday. Is it right for you?
Have you signed up for Sherry’s “Five Myths” call yet? Time is running out … the call is on Thursday!
VIDEO: How to procure Walk-on Movie & TV Roles for your benefit auction
Use these three ideas to secure a walk-on part in a movie or TV commercial for your next school auction or nonprofit gala.
Tornado Watches versus Tornado Warnings
In this blog rant, Sherry shares what she learned from the National Weather Service about tornado warnings and tornado watches. (No tips on benefit auctions here.)
Quick on the draw: Jerome wins an Immy
Red Apple Auctions’ floor crew member Jerome is known for drawing cartoons to sell raffle tickets. Now he wins an Immy!
Love school auctions? This Maryland event planning job includes organizing one.
Here’s a first for me. I’m posting a job announcement for a school auction planner on my blog.
VIDEO: Encouraging youth to attend your benefit gala
Heard about Young Professionals? Here’s how groups are incorporating them into benefit auction galas.
Red Apple Auctions crew member Sheri turns filmmaker and wins gold!
One of the Red Apple Auctions’ team members takes home the prize in a film competition.
Thanks for a charity auction well done.
Benefit auctioneer Sherry Truhlar shares a thank-you note she received from a Miami, FL charity.
Happy Birthday to us. And a FREE Auction Technology Teleseries for you.
Red Apple Auctions turns five today, and the birthday gifts will be rolling out all year to YOU.

