My team recently fielded a question by LinkedIn reader Ed in Oklahoma City. Ed was curious about how he should display a couple of flags he'd procured. He would be selling them in his benefit auction. Each would likely go into a separate package, but could be sold individually. He wanted ideas. "A folded flag doesn't seem too appealing to me," he wrote. Well, it might not be appealing. But that's how most are sold.Typically flags are folded and stored in a triangular wooden case
Before the live auction begins at your next gala, consider running through the ballroom spritzing a lemon-scented air freshener. Worst case, ask the hotel housekeeping for a clean-smelling window cleaner and do the same thing. Some 2009 research proved that smelling citrus dramatically increases our charitable nature. The study found a big improvement in ethical behavior with just a few spritzes of citrus-scented Windex. Katie Liljenquist of Brigham Young University, Chen-Bo Zhong of The
The last time I visited my parents, I did a lot of work outside. But before I could mow, trim, dig, rake, and haul, I needed to remove about 30 orange and yellow flags from the yard. The city had cross-crossed my parents lawn with small flags identifying various cable and utility lines in preparation for some work that had been completed a couple of months earlier. When I asked Dad why he wanted me to store the flags versus just throwing them away, he said, “You never know when they might come
Having watched auction guest behavior at hundreds of benefit auctions, I can say with conviction that this color works like magic, drawing bidders in to have a closer look.Learn more about this mysterious hue in this week's podcast.Listen to the podcast below.
I stumbled across a May 2008 post from Seth Godin called Marketing the Charity Auction. (It's short. You might want to read it first.) In the article, Godin writes that an auction fundraiser "never leads to a wildly successful auction, because the story that's told is too small." He suggests that the nature of an auction is the lure of a deal. Charities play upon this, selling the public on bargains instead of selling philanthropy. In turn, the guests become shoppers looking for a way to snag