Anyone who has followed my trainings on how to properly conduct a benefit auction registration and checkout process knows my analogy of the hotel versus the grocery store. At your benefit auction, it's best to function like a hotel, swiping each guest's credit card before letting them enter your property (i.e. the silent auction). Operating like a hotel means that your charity auction team must use credit card terminals designed for an auction environment. Once those terminals are rented and
One of the natural advantages of hosting a auction in the late fall (think October through December) is its proximity to Christmas. Whether you celebrate the holiday or not, December marks a big month of gift giving for many people. Why not play on that natural cycle and use it to help sell your items? Here are some tips to make the most of the season. 1. Be blatant. Don’t try to hide anything. In your marketing literature, remind people that they should be on the look-out for gifts at
A few years ago I worked with an American Heart Association chapter located in a less populated area. Because of their size and budget differences, they approached their gala differently than the larger chapter I worked with in Washington, D.C. To conserve money on design and printing, they collaborated with two other regional AHA chapters. All three used the same gala theme each year in their respective locations. The marketing materials, forms, and even some decorative pieces of the ballroom
What happens when someone famous -- either famous in your community or to the wider world -- makes an auction item donation that involves a tour of their home? Do you want that known to the wider world? Could it be dangerous for the donor? Here's how I answered the question.
In February I participated in a PTO (Parent Teacher Organization) expo in Chicago. Though I've participated in many trade shows when I worked at GE, I'd never participated in a trade show as part of my own company. I thought I'd give it a shot to see how it would go. The Chicago event is one of the largest PTO expos. Organizers mentioned that 600 or 700 people had registered. I was tucked in amidst a sea of traditional fundraising concepts: candy ... bags ... gift wrap ... etc. No surprise