One of the natural advantages of hosting a auction in the late fall (think October through December) is its proximity to Christmas. Whether you celebrate the holiday or not, December marks a big month of gift giving for many people. Why not play on that natural cycle and use it to help sell your items? Here are some tips to make the most of the season. 1. Be blatant. Don’t try to hide anything. In your marketing literature, remind people that they should be on the look-out for gifts at
A few years ago I worked with an American Heart Association chapter located in a less populated area. Because of their size and budget differences, they approached their gala differently than the larger chapter I worked with in Washington, D.C. To conserve money on design and printing, they collaborated with two other regional AHA chapters. All three used the same gala theme each year in their respective locations. The marketing materials, forms, and even some decorative pieces of the ballroom
What happens when someone famous -- either famous in your community or to the wider world -- makes an auction item donation that involves a tour of their home? Do you want that known to the wider world? Could it be dangerous for the donor? Here's how I answered the question.
In February I participated in a PTO (Parent Teacher Organization) expo in Chicago. Though I've participated in many trade shows when I worked at GE, I'd never participated in a trade show as part of my own company. I thought I'd give it a shot to see how it would go. The Chicago event is one of the largest PTO expos. Organizers mentioned that 600 or 700 people had registered. I was tucked in amidst a sea of traditional fundraising concepts: candy ... bags ... gift wrap ... etc. No surprise
One client sells a popular item in the live auction. It’s the chance for eight people to dine at a nice restaurant with the Head of the School. Fine wines are served and the food is spectacular, but the real draw is the chance to enjoy a meal with the popular headmaster. “Get your 'Group-on,'” one of the auction co-chairs encourages. “Bid on this item with your friends!” It’s a clever play on words. Since the word “Groupon” has entered our vocabulary around 2009, many of us know a Groupon to