Marketing

Free publicity for your non-profit, thanks to The Chronicle of Philanthropy

Benefit auctioneer Sherry Truhlar shares a tip to Washington, D.C.-area non-profits about how to get a free, professionally produced video clip which can be used for publicity.

Wanna make more money in your silent auction? Re-read your descriptions. -Part 2

A common mistake in silent auctions is the failure to provide a clear, comprehensive description of the item for sale. Guests won’t bid the big bucks unless they know what they’re buying! Here is Part 2 of this series.

Wanna make more money in your silent auction? Re-read your descriptions. -Part 1

A common mistake in silent auctions is the failure to provide a clear, comprehensive description of the item for sale. Guests won’t bid the big bucks unless they know what they’re buying! Here is Part I of this series.

Auction Tips for Selling Art in your Fundraiser – Part 2

Art can be a tough sell at an auction fundraiser. In this post, Washington, DC-based fundraising auctioneer Sherry Truhlar gives some pointers on how to sell it. This is Part 2 of the 2-part post.

Using kids to raise cash at your auction, even when they aren’t attending – Part 2

When it comes to raising money, children have a universal appeal. Here are two ways to incorporate kids into your charity auction, even if they aren’t physically at the event.

Using kids to raise cash at your auction, even when they aren’t attending – Part 1

When it comes to raising money, children have a universal appeal. Here are two ways to incorporate kids into your charity auction, even if they aren’t physically at the event.

Are we ready to eliminate the printed auction invitation?

A Twitter-based poll showing that donors prefer giving money via an organization’s website gets Sherry to wondering if those people would also prefer receiving an evite alerting them to their charity’s fundraising auction.

Silent Auction idea: Wrap auction baskets with clear plastic wrap

Auction baskets in your silent auction are usually best displayed wrapped in a clear plastic. Here are some reasons why it’s worth the trouble.

FREEBIE teleclass: 5 Myths Holding You Back from Making Big Money in Your Fundraiser Auction

Sherry is hosting another FREEBIE teleclass! This one is on the Five Myths Held by Auction Chairs and will be held on Wednesday, December 2, 2009.

Silent auction item or live auction item: Does it matter where it’s sold?

What is the difference between selling an auction item in a live auction versus a silent auction? The way it’s marketed and the final sales price. This post gives an example of how one item fared.