Here's a change for your charity auction catalog: Forego the traditional binding and opt for a ring.One of my client's - a school benefit auction committee - tried an experiment with its catalog. Instead of opting for the common binding, which is often staples or a plastic spiral binder, the committee decided to use a ring.The thinking was that the catalog would be easier to carry. A guest could loop the ring around his finger and still hold a beverage of choice while milling through
Catalogs & Programs
One of my Florida clients was tired of the traditional school auction catalog binding. They decided to try something that offered more glam.In this podcast, you'll learn what they liked and disliked about using a "ring" to hold the catalog together.Listen to the podcast below.
Committees often debate as to whether it's a good idea to reveal the auction item values in a catalog. Some people fear it might suppress bidding. In this video, learn what I've been taught is the correct approach. Watch the video below.
It's a big question: Will bidders bid more or less if they know the value of an item before they start bidding? I talk with many committees who debate as to whether they should print the auction item values in their catalogs because they wonder if it might psychologically affect the guest's perceived value of an item.Listen to the podcast below.
Tax season is upon us. I just saw a television ad from a tax preparation company.They confidently stated their tax professionals would be able to find deductions overlooked by your previous tax preparer.Sounds familiar, doesn't it?If you’ve ever talked with more than one tax expert, you probably noticed that each one has a different interpretation of what you can and cannot do, legally. Sometimes what is legal in tax law seems to depend on who you talk to.I share this because as