One strategy for developing a benefit auction audience is to include an honoree into your program's activities. The person you honor typically brings family, friends, and co-workers to your gala. They all come to see their friend receive the award. FINDING someone to honor can be another challenge. Sometimes it's obvious as to whom you should select. Other times, it's not. If you don't have any ideas, where can you start poking around for potential gala honoree leads? In the video, I
When it comes to getting people to attend your event, the tactics run wild. You might have tried to "steal" guests via the cold-invitation approach. One of my clients poured through the benefit auction catalogs of nearby charities, made note that so-and-so supported THAT event, and then sent them an invitation to their own gala. It was effective. Remarkably, the nonprofit's highest silent auction spender that year came from sending the woman a "blind" invitation. I seem to recall she even
At a benefit auction a few years ago, a woman in the back enthusiastically bid in the live auction. She enjoyed bidding a little too much. After buying the trip to Hawaii, her husband let her have it -- verbally. In tears she told my auction team member that she couldn’t buy it. “Ma’am,” my team member gently reminded her, “You’ve already bought it.” “Sell it again,” she cried, “He’ll divorce me if I take it home.” Has this happened to you? If not, you just haven’t run enough benefit
When it comes to benefit auctions, some think bigger crowds are always better. Perhaps. But there is one distinct DISadvantage of a larger crowd -- it's harder to find a good benefit auctioneer. When you're interviewing auctioneers, find out how many events he or she has overseen with your same guest count. In other words, if you have 400 attendees, ask how many galas he or she is running in that size. Just because an auctioneer has the personality to work an event of 200 guests does not mean
It's disheartening to work so hard, only to have empty tables at your gala. And no-shows certainly don't help your auction returns. In this video, learn some benefit auction tips for reducing no-shows. We want one seat in every chair! ;) Watch the video below.