When it comes to benefit auctions, some think bigger crowds are always better. Perhaps. But there is one distinct DISadvantage of a larger crowd -- it's harder to find a good benefit auctioneer. When you're interviewing auctioneers, find out how many events he or she has overseen with your same guest count. In other words, if you have 400 attendees, ask how many galas he or she is running in that size. Just because an auctioneer has the personality to work an event of 200 guests does not mean
Benefit Auctions Blog
My post this week is about your silent auction tables and the BEST color to put on them. It seems to be everyone's favorite color.And it's a perfect time for me to share this insight, as next week is Valentine's Day, which is a popular holiday for the giving of jewelry.(This will all make sense in one moment!)Have you heard this phrase? - "People will find the bar on the 5th floor of a 2-story building."My observation is that after finding the bar at your gala (and munching on an
One of the school auctions I worked this past Saturday has always done a nice job of sticky-note marketing in their silent auction. I should clarify that "sticky-note marketing" is what I call it. I doubt it's a real marketing term. I use it to refer to the practice of putting notes onto silent auction items to remind guests of why they should buy it. The notes are simple silent auction tips, but they work! Here's why: It's similar to putting a sticky-note on a document; you're calling
At a school auction this past weekend, my client engaged in what I call "Sticky note marketing." They used the concept to better market the jewelry in their silent auction.Listen to the podcast below.
I don't subscribe to Cigar Aficionado. Or I didn't think I did.Recently one of the magazines mysteriously appeared on my doorstep. It reminded me of some great items you should be procuring for your silent auction.Listen to the podcast below.