One of the school auctions I worked this past Saturday has always done a nice job of sticky-note marketing in their silent auction. I should clarify that "sticky-note marketing" is what I call it. I doubt it's a real marketing term. I use it to refer to the practice of putting notes onto silent auction items to remind guests of why they should buy it. The notes are simple silent auction tips, but they work! Here's why: It's similar to putting a sticky-note on a document; you're calling
Benefit Auctions Blog
At a school auction this past weekend, my client engaged in what I call "Sticky note marketing." They used the concept to better market the jewelry in their silent auction.Listen to the podcast below.
I don't subscribe to Cigar Aficionado. Or I didn't think I did.Recently one of the magazines mysteriously appeared on my doorstep. It reminded me of some great items you should be procuring for your silent auction.Listen to the podcast below.
Smoking is one of those habits many wish to break. Unless you're part of a spiritual community that bans it at your gala, hit "print" and use this article to make money on that vice. Cigars sell. You might not like smoking. You might like pipes but not cigars. You might smoke cigarettes, but hate cigar smoke. It matters not. Unless you're the big spender procuring and buying ALL of the items at your gala, check any righteous attitude you hold. Do what's best for the cause -- procure some
This question surfaces once or twice a year. Volunteers working on school auctions seem to ask me the most often. A parent tasked with getting donations for the school gala becomes concerned about whether she should be including the school's PTA tax ID number on the school auction donation letter and other relevant forms. It's easy to understand her concern. We've been warned about putting our birth date on Facebook and cautioned against using our social security number as a computer