It's a big question: Will bidders bid more or less if they know the value of an item before they start bidding? I talk with many committees who debate as to whether they should print the auction item values in their catalogs because they wonder if it might psychologically affect the guest's perceived value of an item.Listen to the podcast below.
Benefit Auctions Blog
Tax season is upon us. I just saw a television ad from a tax preparation company.They confidently stated their tax professionals would be able to find deductions overlooked by your previous tax preparer.Sounds familiar, doesn't it?If you’ve ever talked with more than one tax expert, you probably noticed that each one has a different interpretation of what you can and cannot do, legally. Sometimes what is legal in tax law seems to depend on who you talk to.I share this because as
I've said this a thousand times in the last seven years: The quicker you can start to think about your nonprofit or school auction as a business, the faster your auction will grow. Your auction should be treated like the money-making venture it is. Marketing, sales, technology, customers ... they are all components of your "business." And as your auction receives proper TLC, you'll be looking for ways to add additional revenue to nurture your growing baby. One revenue stream popular at
Looking for a new idea to spiff up your silent auction tables? Well ... if you can finagle it ... this color draws guests like flies to honey. What makes it even more unique is that the COLOR seems to be more important than the ITEM you're selling. (The video explains it all...) Watch the video below.P.S. For more helpful silent auction tips, claim your FREE subscription to "Benefit Auction Ideas". Enjoy auction ideas conveniently delivered to your in-box.
Ah shucks. I shot this video right before Valentine's Day but we didn't get it posted in time. No big deal. Though I reference Valentine's Day, the marketing concept I'm teaching works for other holidays, too. Mother's Day, graduation, Christmas ... any holiday, really. (This will all make sense when you watch the video.) Remember: It's not just about getting great items. It's about MARKETING them. So in this video, you'll hear about some silent auction ideas for benefits as it relates to