Volunteer Auctioneers

How to Harness the Enthusiasm of Your Volunteer Auctioneers AND Give Them the Tools They Need to Be Way More Effective

If your group uses volunteer auctioneers (whether it’s a Board member, the local mayor, a gregarious Dad, etc.) then you probably already know how nerve-wracking it can be for them—and you!

Let’s face it; very few people are comfortable in front of an audience.  Most folks are terrified of public speaking, but they’re willing to “take one for the team” in an effort to make the event run smoothly.

Plus, there are many aspects of running a successful benefit auction that your volunteer auctioneers may find hard to process, making for even more angst at event time.

So let’s fix the anxiety issue and take back control of the auction once and for all!

The perfect way to do this is with coaching, and we’re here to help you make that happen.


“We were committed to using a volunteer auctioneer for our school auction, but we recognized the need to have some professional guidance. In four hours, Red Apple Auctions provided us with many ideas which improved our logistics, boosted our yields, and really impacted our bottom line. And our guests loved the changes!”

Blair Critch, Auction Chair
Westminster Academy (Fort Lauderdale, FL)

This coaching covers a lot of ground, and here are some often-covered topics:

  • How to properly sell “doubles”
  • How to manage a cash appeal
  • The one action your auctioneer could make on stage which could cost you thousands
  • Methods of selling similar types of items to maximize revenues
  • Crowd quieting techniques
  • When and how to oversee raffles, games, and similar activities
  • Working with your volunteer floor crew

You owe it to your volunteer auctioneers—and yourself—to make your next auction free of fear, overwhelm and confusion.

To schedule a coaching session: info@RedAppleAuctions.com, or call 1-888-474-0838.

“I’ve meant to write to you for almost two months now, to thank you. Green Hedges School’s 2010 Gala Auction was a big success.  A huge part of that was our volunteer auctioneers, whom you had helped prepare. Ellen and Jock were fabulous, raising 164% of fair market value for our live auction items (and exceeding the performance of the professional auctioneer used the previous year) and surpassing our goal of $15,000 for “Raise The Paddle.”
The preparation you provided made them much more comfortable working the crowd and gave them the confidence they needed to tackle the evening head-on. Their performance got rave reviews.”

Carolyn Kahn-Hall, Assistant to the Director of Development
Green Hedges School (Vienna, VA), May 2010