Easy-to-implement auction ideas: A quick way to cut costs in your fundraising auction catalog
A close-up of the tabs in an auction catalog. Although a nice touch, they can be eliminated for savings.
Some of the fundraising auctions I conduct are large events with impressive auction catalogs to match. These auction catalogs can be expensive to print. In fact, printing costs are one of the highest expenses when producing a fundraising auction. Anything we can do to reduce unnecessary printing is good for your fundraiser’s bottom line.
One of my clients was brilliant.
She dropped her charity auction catalog production costs from $14,000 to $7900.
Impressive! But how did she do it?
1. Eliminated tabs in the auction catalog
Tabs are expensive. Although I think the tabs make it easier to find a particular section, I do not think they are worth the added expense. Have the printer show you some other options (heavier-weight paper) as an alternative.
2. Redesigned the layout and reduced the font size, thereby allowing more text per page.
Be sure your text is large enough for someone over the age of 40 to read it. It doesn’t need to be as large as the font you might have on your website, but it needs to be a comfortable reading size. To test the font size, have your committee read it. They are representative of your guest population and can judge whether the font will work for most people.
Leave a Comment