Planet Philanthropy logo 150 pxlMay 2016: Truhlar speaks in Florida at AFP’s Planet Philanthropy

On May 26 in Orlando, FL, fundraising auctioneer Sherry Truhlar presented “Making Auctions More Profitable.” The annual statewide conference of the AFP Florida Caucus attracts about 400 registrants and is commonly referred to as Planet Philanthropy.


AFP CNY logo 150 pixelMay 2016: Truhlar speaks in New York at AFP-CNY Annual Conference

Charity auctioneer Sherry Truhlar was one of the national speakers selected to present in Syracuse, NY on May 6 at the annual conference of AFP’s Central New York chapter. Truhlar presented “Incorporating the Best Auction Strategies into Your Event.”


December 2015:  Truhlar interviewed by Special Events Galore!

wileyThe Wiley: Jossey-Bass newsletter Special Events Galore! interviewed benefit auctioneer Sherry Truhlar about silent auctions for the third time this year.  Find Sherry’s tips in the article, “How to Get Men Interested in a Silent Auction.”


Event_Resources_logo_150November 2015:  Event Resources hosts viewing of Truhlar’s auction training webinar

The East Hartford, CT-based event management company Event Resources hosted a viewing of charity auctioneer Sherry Truhlar’s online training, The Marketing Savvy Behind Outrageously Profitable Silent Non-Profit Auctions.  The company shared highlights with their clients in their November newsletter


October 2015: Truhlar highlighted again in Special Events Galore!

wileyThe Wiley: Jossey-Bass newsletter Special Events Galore! interviewed benefit auctioneer Sherry Truhlar about “How to Properly Display Silent Auction Items.”


September 2015:  Truhlar interviewed by Special Events Galore!

wileyThe Wiley: Jossey-Bass newsletter Special Events Galore! interviewed benefit auctioneer Sherry Truhlar about silent auctions.  Some of her strategies were published in the article, “Eight Ways to Get Higher Silent Auction Bids.”


The Essential Fundraising Handbook for small nonprofits cover_optAugust 2015:  Book co-authored by Truhlar ranks #5 on list of recommended fundraising books

The website Top Nonprofits asked 10 of its fundraising experts to provide a list of the top three to five fundraising books they recommendThe Essential Fundraising Handbook for Small Nonprofits, co-authored by Sherry Truhlar, is number five on the list.  Each of the books co-authors tackled a subject on fundraising as it relates to small nonprofits.  Truhlar’s chapter is on silent auctions.  Find The Essential Fundraising Handbook for Small Nonprofits on Amazon or on this webpage.  


2015 Chefs Best F&F newsletter gala resultsAugust 2015: Record-raiser: Red Apple Auctions helps client achieve nearly $1.1 million.

The Red Apple Auctions team was thrilled to help Washington-DC based charity Food & Friends raise nearly $1.1 million at their Chef’s Best fundraiser. The nonprofit’s newsletter article explains that it’s a new record for the organization.


Amarillo Globe News May 2015 Texas fundraising auctioneerMay 2015: Fundraising auctioneer Sherry Truhlar oversees Texas wine auction, Vintage Amarillo

Sherry oversaw the Amarillo Symphony Guild’s Vintage Amarillo fundraiser, and the paper was onsite to capture it! (The “Seen Around Town” section of the Amarillo Globe-News published this photo of auctioneer Sherry Truhlar with gala co-chair Laura Street and a guest.) The 1920’s themed event had a silent and live auction filled with hard to find wines, exquisite vintages, dinners, trips, and more. The bi-annual event raises money for various symphony programs.


Joyce_Buford_150X150March 2015:  Sherry Truhlar returns to internet radio, Second Wind with Joyce Buford

Joyce Buford has found a niche, coaching and inspiring women who are delving into a second (or third) life transition.  She invited Sherry back to her weekly live internet radio show for further talk about Sherry’s personal transformation.  Listen to the interview below, and learn more about Joyce and her “Uncover your Hidden Genius” program.


NFocus_Jan_2015_cover_150January 2015: Red Apple Auctions’ client Cedar Lake Foundation featured in nFocus magazine

At the annual Cedar Lake Foundation Gala held in Louisville, KY on November 15, 2014, Virginia-based fundraising auctioneer Sherry Truhlar was photographed (page 32) with guests Gwen and Sam Ronald.  Alternatively, you might wish to browse through the entire digital magazine online.



Social_Miami_logo_150X150December 2014: SocialMiami selects Children’s Hero Awards for inclusion in Gala Guide.

For its eighth annual Gala Guide showcasing signature events, SocialMiami selected The Children’s Hero Awards, sponsored by the Family Resource Center of South Florida.  See photos and read the article, which states, “The Gala was emceed by Sherry Truhlar of Red Apple Auctions who had people donating to the auction, laughing and enjoying the night!”


Joyce_Buford_150X150July 2014:  Virginia Auctioneer Sherry Truhlar featured on Second Wind with Joyce Buford

Are you a woman in transition?  On her weekly live internet radio show, author and coach Joyce Buford highlights women who have undergone personal transformation.  After hearing Sherry speak at a conference, Joyce invited her to share her story on the show.  Listen to the interview below, and learn more about Joyce and her “Uncover your Hidden Genius” program.


Paul_Tamburello_150April 2014:  Boston blogger reviews a Red Apple Auctions event

In his blog PT at Large, Paul A. Tamburello, Jr. “writes about his jaunts to playhouses, diners, restaurants, music halls, and places that he ends up in by mistake.”  (Based on that description, I can only presume he landed at a benefit auction in Waltham, MA by mistake!)  He wrote about his observations in this post, “A Red Apple Shakes the Money Tree.”


Sun_Sentinel_logo_150December 2013:  Florida’s Sun Sentinel talks procurement with auction consultant Sherry Truhlar

Doreen Hemlock, reporter for the Fort Lauderdale-based Sun Sentinel, chatted with Sherry about the hot items being sold for mega-bucks in some of South Florida’s nonprofit auctions.  Read “VIP trip? Nonprofits auction novelties to raise funds.


FRC_of_South_Florida_logo_150pxFall 2013: Family Resource Center of South Florida holds first live auction

Over $73,000 was raised at 5th Annual Children’s Hero Awards.  For the first time, the gala had a live auction component.  Fundraising auctioneer Sherry Truhlar “energized the room and got people donating, laughing, and enjoying the night!” Read the nonprofit’s newsletter article here.


WebTalkRadio logoOctober 2013:  Charity auctioneer Sherry Truhlar interviewed by Nonprofit Spark on Fund a Needs

The host of Nonprofit Spark, Renee McGivern, invited Sherry back to her show to talk about how to raise money without a silent or live auction, using a tool called a Fund a Need.  Sherry shared “Seven steps to a successful non-profit Fund A Need.” Listen to the 44 minute show.


2013 NoVa Magazine Cover 150X150 Sept. 2013: Northern Virginia Magazine profiles fundraising auctioneer Sherry Truhlar

A reporter saw Sherry in action at his child’s school auction.  He pitched a story to his editor about her business, and you can read the resulting story here.


Czech Queen 2013 July 2013:  Truhlar judges at 25th Anniversary of Miss Kansas Czech-Slovak Queen Pageant

Sherry was asked to judge the 25th pageant of the Miss Kansas Czech-Slovak Queen.  In 1989 (and again in 1992), Sherry was the winner of that competition and went on to compete nationally.  Read the newspaper article here.


Middleburg Life May 2013 cover May 2013: Sherry Truhlar oversees A Greek Odyssey in Middleburg, VA

Wakefield School’s beautiful annual auction, which honored Peter Quinn’s 17 years of service at the school, was featured in the local magazine.  See photos and read the short article.


Alexandria Gazette logoMay 2013:  Red Apple Auctions’ helps homeless shelter raise $90,000

The Carpenter’s Shelter 11th Annual Cook-Off attracted a record 650 attendees, 23 restaurants and chefs, and raised $90,000.  Read the article (and see Sherry running the live auction) here.


WebTalkRadio logoJanuary 2013: Truhlar shares “Five Steps” on Nonprofit Spark radio show

Renee McGivern, host of Nonprofit Spark on WebTalkRadio, brought fundraising auctioneer Sherry Truhlar back to the show to share “Five Steps to a Great Fundraising Auction.” Listen to the 41 minute show.


ArtsToMarket-logo-150January 2013:  Truhlar contributes to arts blog

Truhlar has been asked to contribute monthly content to the ArtsToMarket blog, which educates independent artists on marketing.  Her first post is “Considering a benefit auction to raise money for your art league? Hint: Don’t sell art.”


Alexandria Gazette logoAugust 2012: Benefit auctioneer Truhlar takes 1st runner-up

Red Apple Auctions’ founder Sherry Truhlar nabs 1st runner-up in a statewide auction competition. Click here to read the article or watch a video of her competing here.


WebTalkRadio logoAugust 2012:  Truhlar featured guest on Nonprofit Spark radio show

Renee McGivern, host of Nonprofit Spark broadcast on WebTalkRadio, interviewed benefit auctioneer Sherry Truhlar on “Five marketing ideas to immediately boost your silent auction results.” Listen to the 37 minute show.


benefit auctioneer Virginia Sherry TruhlarAugust 2012:  Truhlar snags 2nd place trophy in Virginia state chanting contest

From a field of 12 men and two women, fundraising auctioneer Sherry Truhlar took home $300 and the 2nd place trophy from the Virginia Champion Auctioneer contest. Learn why she believes the contest my be more difficult for auctioneers specializing in benefits by reading the press release.  See a video of the competition here.


Spokesman-Review-female-auctioneer-Sherry-Truhlar-2012-IAC ChampionshipJuly 2012: Truhlar featured in The Spokesman-Review (Spokane, WA)

The Spokesman-Review covered some of the female auctioneers competing in the International Auctioneers Championship (IAC) in Spokane, WA.  (Sherry advanced to the finals.)  Watch the clip of “The Women of the Auction World.”


July 2012: Truhlar advances to finals in International Auctioneer Championship 2012

Among a field of 24 women, Virginia auctioneer Sherry Truhlar advanced to the finals in the 2012 International Auctioneer Championship (IAC) contest held in Spokane, WA.  The contest is overseen by the National Auctioneers Association.


Nonprofitmarketing360 logoMarch 2012: Truhlar included in nonprofit leadership series

As part of an interview series of influencers, leaders, and movers-and-shakers working within the nonprofit industry, Don Akchin of Nonprofit Marketing and Fundraising Zone spoke with Sherry about her journey into the world of auctioneering and plus-size modeling. Read the story here.


Auction Procurement - 2011 Auction Item Guide and MP3January 2012: Just released! Annual Auction Item Guide™ helps auction committees tackle procurement

This latest procurement tool reveals over 100 items that sold for over list value in nonprofit auctions last year. The accompanying .mp3 advises acquisitions committees on where and how to seek donations. Read the press release.


Ocean Drive 2011 Issue 10 cover 150Fall 2011: Camillus House’s Hope for All gala listed as one of Miami’s “Most Notable Philanthropic Events”

Camillus House’s December gala was listed by Ocean Drive as a key upcoming event. The charity provides services to the homeless of Miami-Dade County.  This is the fourth year Red Apple Auctions has served as auctioneer for the event.


CASA-Benefit-Auction-2011October 2011: CASA of Greater Prince William draws 1,000 supporters and hits record-setting donations, despite weather-related venue change.

“Evening Under the Stars” has been the most well-attended gala in Prince William county, but not necessarily the most profitable. Red Apple Auctions was hired to change that.  Live auction items jumped from selling at 80% of value to 140% of value; the cash appeal grew from $3000 to $13,000+.  Read the press release.


Missouri Meetings and Events Fall 2011 150September 2011: Truhlar pens “Where to Get Auction Items” article

Industry publication Missouri Meetings & Events magazine offers ideas for more productive and creative meetings and events. In her second article for the publication, Sherry offers procurement advice: “Where to Get Prizes When No One is Donating.


Headwaters-Foundation-auction-gala-2011September 2011: Rappahannock County School Foundation Scores More Than 100% at Annual Fundraiser

Charity auctioneer Sherry Truhlar led a live auction that hit 107% return on investment for the charity. Read the press release here. Some guests included this couple, Neville, Nessa, Susie, and Hugh.


2011_Capitol_File_cover_Issue_4Fall 2011: Capitol File covers charity auction hosted by Food & Friends.

Capitol File was on hand to witness the 21st Annual Chef’s Best Dinner and Auction at The Washington Hilton. The event is attended by over 1000 guests and the live auction is a significant portion of the program.  Benefit auctioneer Sherry Truhlar was photographed working.


VAMPI_2011_Conference_CoverAugust 2011: Truhlar speaks at 2011 MPI, Virginia Chapter (VAMPI) Convention in Hampton, VA.

In her talk Benefit Auction Technology & Trends: Tools That Get Guests to Give, Sherry shared the pros and cons of 25 vendors selling technology into the charity auction industry. This was her second invitation to speak to VAMPI.


Charity-Golf-Events-Magazine-CoverMay 2011: Truhlar selected to be regular contributing writer to charity golf tournament publication.

For how-to advice, Charity Golf Events Magazine relies on benefit auctioneer Sherry Truhlar to provide practical content for those including an auction in their tournament. Read her first article Silent Doesn’t Sell on page 8.  It covers the importance of sound systems.


Missouri-Meetings-and-Events-ProgramMay 2011: Truhlar featured speaker (twice) at Missouri Meetings & Events Expo

Auctioneer Sherry Truhlar spoke twice during the 2-day St. Louis, MO Boot Camp for event planners. She presented Marketing Savvy Behind Outrageously Profitable Auctions and Irresistible Fundraising to Get Guests to Thrown Down Cash.


WebTalkRadio logoMay 2011: Truhlar interviewed for Nonprofit Spark radio show

Host Renee McGivern invited Sherry to share benefit auction tips on marketing. Listen to the 54-minute interview.


TreeApril 2011: Volunteers offered tips for honoring Mother Earth in gala preparations

Fundraising auctions consume natural resources and generate enormous waste. For sustainability-minded planners, Truhlar offers tips for those planning green galas.


CAI logoMarch 2011: Benefit auctioneer Sherry Truhlar graduates from revered professional auctioneer education program.

The Certified Auctioneer Institute (CAI) program is held at Indiana University in Bloomington, IN and overseen by the National Auctioneers Foundation. The three-year training focuses on fostering specific skills needed to operate a successful auction firm.


Missouri Meetings and Events Spring 2011 150Spring 2011:  Truhlar selected as contributing writer to Missouri Meetings & Events, the region’s premier magazine for the meetings industry.

In her debut article “Making Your Silent Auction Slick: How Handheld Devices and Other Electronics Glam Up Your Gala,” Truhlar considers how silent auctions have changed through the use of technology.


Town & Country cover 150November 2010: Truhlar quoted in Town & Country article, “The Charity Auction: They’re as common as colds this season…

Writer Bob Morris covers some of the trials and tribulations of charity auctions. He interviews four auctioneers: Simon de Pury of Phillips de Pury, Jamie Niven of Sotheby’s, George McNeely of Christie’s, and Sherry Truhlar of Red Apple Auctions.


Rappahannock_NewsSeptember 2010:  Headwaters Foundation tells Rappahannock News why gala improved

Toni Egger, Headwaters Foundation executive director says, “I really credit them [Red Apple Auctions] with smartening us up about how to run an effective and efficient event,” she said. “They more than paid for themselves.”  Read the article here.


The_Georgetowner_Headwaters_foundationAugust 2010: Client credits Red Apple Auctions in The Georgetowner

Toni Egger, Headwaters Foundation executive director, explains “We’ve hired Red Apple Auctions of Alexandria to help us with both the silent and live auctions, and they have some great new ideas that we are implementing.” Read the article for details.


CMP_Conclave_2010July 2010: Truhlar speaks at CMP Conclave in Baltimore, MD on “Website Secrets for Savvy Planners.”

The CMP Conclave is the global annual conference of Certified Meeting Professionals (CMPs).  The professional designation is overseen by the Convention Industry Council and demonstrates planners with advanced knowledge in event management.  Truhlar is believed to be the only professional benefit auctioneer who also is a CMP.


VolunteerSpot_logoJuly 2010: Truhlar blogs benefit auction advice for VolunteerSpot

VolunteerSpot is an online application to quickly mobilize and coordinate volunteers. Truhlar will guest blog on the site, providing monthly benefit auction advice, inspiration, and ideas for school volunteers planning auctions.  Her first article is Fresh Food Brings More Funds to the Table.


Vivanista_logoJune 2010: Truhlar tapped to provide monthly charity auction tips for Vivanista blog

Vivanista is a new member-based, lifestyle community for fundraising volunteers. Truhlar has been asked to regularly blog as the resident benefit auction expert.


Sherry-Truhlar-2010April 2010: Alexandria auctioneer trains with the best at Certified Auctioneers Institute

Sherry Truhlar, President of Red Apple Auctions, recently completed her second year of courses at the prestigious Certified Auctioneers Institute (CAI). The program is the industry’s premier training program developed by the National Auctioneers Foundation for auction professionals. Read the press release here.


Capitol File Spring 2010 cover 150Spring 2010: Capitol File highlights two Red Apple Auctions clients

Capitol File features two clients in its current edition. The Greater Washington Region Heart Ball organized by the American Heart Association Greater Washington chapter enjoys a side column and the Passion for Charity Gala organized by Capital Hospice is in the In Focus section.


Eleusis cover 150March 2010: The Eleusis of Chi Omega highlights member

The publication of the Chi Omega Fraternity spotlighted Truhlar in its “Chi Omegas Flourish” section.  “Six years ago, Sherry Truhlar booked a one-week vacation at the Missouri Auction School.


ESU Spotlight cover 150Winter 2010: Emporia State University’s Spotlight includes update

Truhlar’s feature in the The Washington Post Magazine caught the attention of her alma mater. The University included a mention of the benefit auctioneer’s accolade in its “Through the Years” section.


Auctioneer Cover October 2009 150October 2009: Auctioneer includes Truhlar in its NAA Member News section

AUCTIONEER, the official publication of the National Auctioneers Association, included benefit auctioneer Sherry Truhlar’s summer feature from The Washington Post Magazine in its monthly publication.


VAA Magazine cover Fall 2009 LRFall 2009: Sole female auctioneer competes to third place finish in Virginia Auctioneer Championship

Seventeen auctioneers competed in the 32nd Annual Champion Auctioneer’s Contest August 1, 2009 in Richmond, VA. Fundraising auctioneer Sherry Truhlar, the only female, placed third. Earlier that day, she spoke on “Establishing Your Benefit Auction Business.” Read the magazine or her blog post.


WIFV Sept Cover Square LRSeptember 2009: Women in Film & TV Newsletter highlights Truhlar

The Washington, DC chapter of Women in Film and TV highlighted charity auctioneer and other members achieving new levels of success and visibility in their respective fields. Read the news brief here.


FundingEdgeSummer2009HeadersquareSeptember 2009: Truhlar advises on keeping volunteers in The Funding Edge

The Funding Edge, a newsletter published by the benefit auction software company Auctionpay, leads with an article written by Sherry Truhlar. The issue is devoted to volunteer-related ideas, challenges, and suggestions. Read Four Tips to Keeping Auction Volunteers Engaged


wash-post-magazine-07-19-09-squareJuly 2009: The Washington Post Magazine features Sherry Truhlar in “Making It” section

“Making It” profiles “true stories of people who turned their passions into profit and found their true callings.” Red Apple Auctions was the niche business featured in the July 19, 2009 The Washington Post Magazine. Three clients were also mentioned.


georgetowner-coverJune 2009: The Georgetowner tips hat to Red Apple Auctions in social scene section

Six days a week, Food and Friends delivers three meals a day to more than 1,400 individuals living with life-challenging illnesses. The non-profit’s Chef’s Best gala is almost as complex, with over 1,000 guests sampling food from 50 chefs. The Georgetowner’s Mary Bird observed as the Red Apple Auctions team oversaw the auction.


auctioneer-may-2009-coverMay 2009: Truhlar oversees inaugural benefit auction for American Society of Association Executives (ASAE)

The May 2009 issue of AUCTIONEER magazine, the official publication of the National Auctioneers Association (NAA), updated its members about NAA’s work with the ASAE. The group’s inaugural benefit auction was conducted by Sherry Truhlar at the Association’s Springtime Expo. The results prompted ASAE to schedule another benefit auction at its annual meeting, to be held in Toronto in August 2009.


Auctioneer Cover March 2009 150March 2009: Benefit Auctioneer Sherry Truhlar awarded Larry McCool Scholarship

Sherry Truhlar was one of four auctioneers awarded the full tuition Larry McCool Scholarship to attend the Certified Auctioneers Institute (CAI) on the campus of Indiana University this month. CAI is a three-year executive development program focused on developing the skills and providing the tools necessary to run a quality auction firm.  Read Truhlar’s blog post about her week.


Auctioneer Cover Nov 2008 150Nov. 2008: Sherry Truhlar is “Model of Success,” balancing careers as auctioneer and fashion model

AUCTIONEER profiled benefit auctioneer Sherry Truhlar, kicking off a series of features examining auctioneers who maintain unusual part-time jobs. Truhlar contrasts her career as a fashion model with that of being a benefit auctioneer. Read the story and see photos of both careers here.


BizBash Washington Fall 2008 150September 2008: Two Red Apple Auctions clients selected for inclusion as “Washington’s Top 100” events

Area event professionals, including Sherry Truhlar, celebrated BizBash Washington’s Top 100 annual events issue. Attendees included leaders of the major D.C. activities in categories such as benefits, political and press, holiday, and sporting events. Two Red Apple Auctions’ clients — the Larry King Cardiac Foundation and the Washington Performing Arts Society — were selected as not-to-be-missed benefits.

Amarillo Globe News May 2015 Texas fundraising auctioneer