Press & News
March 2010: The Eleusis of Chi Omega, the publication produced by Chi Omega Fraternity, spotlighted fundraising auctioneer Sherry Truhlar in its “Chi Omegas Flourish” section.
“Six years ago, Sherry Truhlar booked a one-week vacation at the Missouri Auction School. There she learned how to sell cattle, cars, and real estate using an auctioneer’s sing-song chant. It wasn’t an unusual experience for Sherry, whose earlier vacations found her, for instance, in Hollywood learning to work with wild animals. But this time Sherry’s new skills ….sparked enthusiasm and she turned pro.”
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January 2010: Vivanista, is a member-based, lifestyle community for fundraising volunteers. The group profiled charity auctioneer Sherry Truhlar for its membership.
“Sherry Truhlar, Founder of Red Apple Auctions, is one of the East Coast’s most successful benefit auctioneers. In our exclusive interview, we raise our paddles in her honor and share what it takes to get the most bang for your auction bucks.“ Click here to be taken to the article. (Vivanista will also be featuring some of Sherry’s articles on its blog, so watch for us there, too!)
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October 2009: Auctioneer magazine includes fundraising auctioneer Sherry Truhlar in its NAA Member News section.
Auctioneer is the official publication of the National Auctioneers Association. Benefit auctioneer Sherry Truhlar’s summer feature in The Washington Post Magazine was included by the monthly publication. Read the article here, and you might also enjoy reading Sherry’s blog post, which tells the back-story about the dress she wore.
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Fall 2009: The Virginia Auctioneer magazine recaps winners from 32nd Annual State Champion Contest; thanks speakers.
Seventeen Virginia auctioneers competed in the 32nd Annual Champion Auctioneer’s Contest August 1, 2009 in Richmond, VA. Fundraising auctioneer Sherry Truhlar, the only female competitor, placed third. She also spoke earlier in the day to ~70 auctioneers about “Establishing Your Benefit Auction Business.” See the article and photos here, and/or read her blog post.
September 2009: Women in Film & TV organization highlights Sherry Truhlar in newsletter.
Each month, the Washington, DC chapter of Women in Film and TV highlights several members achieving new levels of success and visibility in their respective fields. WIFV member and charity auctioneer Sherry Truhlar was included in this month’s WIFV newsletter. The article provided information on her fundraising auctioneer business. Click here to see the news brief.
September 2009: Red Apple Auctions’ article selected for inclusion in The Funding Edge newsletter.
The Summer 2009 issue of The Funding Edge, a newsletter published by the auction software company Auctionpay, leads with an article written by benefit auctioneer Sherry Truhlar. The issue is devoted to volunteer-related ideas, challenges, and suggestions. You can read her article, Four Tips to Keeping Auction Volunteers Engaged, by clicking here.
July 2009: The Washington Post Magazine features Red Apple Auctions in “Making It” section
The Washington Post Magazine has a weekly section called “Making It” which profiles “true stories of people who turned their passions into profit and found their true callings.” Red Apple Auctions was the growing niche business featured on July 19, 2009. Read the article on the Post’s site by clicking here. We’re delighted that three of our clients were also mentioned.
June 2009: The Georgetowner highlights Red Apple Auctions in its social scene section
Six days a week, Food and Friends delivers three meals a day to more than 1,400 individuals living with life-challenging illnesses such as AIDS and cancer. The non-profit’s annual gala is almost as complex, with over 1,000 guests sampling food from 50 chefs at the annual Chef’s Best gala. The Georgetowner’s reporter Mary Bird observed as the Red Apple Auctions team oversaw the auction-related activities. Read Mary’s post here.
May 2009: Sherry Truhlar, BAS conducts first auction for American Society of Association Executives (ASAE)
The May 2009 issue of AUCTIONEER magazine, the official publication of the National Auctioneers Association (NAA), updated its members about NAA’s work with the American Society of Association Executives (ASAE). ASAE’s inaugural benefit auction was conducted by benefit auctioneer Sherry Truhlar at ASAE’s annual Springtime Expo trade show. The results of the auction were successful, and ASAE is now interested in conducting a live benefit auction at its annual meeting to be held in Toronto in August. Read the news brief here.
April 16, 2009: Red Apple Auctions invited to sell at first-ever ASAE Springtime Expo auction
Benefit auctioneer Sherry Truhlar worked with the National Auctioneers Association in its collaboration with ASAE and the Center for Association Leadership in its first-ever benefit auction. The auction was held in Washington, D.C. during the organization’s Springtime Expo, the largest one-day show in the meetings industry. Truhlar worked the booth during the day, talking with meeting planners about the advantages of incorporating benefit auctions into their existing conferences, and served as the auctioneer at the auction during the after-hours reception. Read her blog about the show.
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March 22, 2009: Benefit Auctioneer Sherry Truhlar awarded Larry McCool Scholarship
Sherry Truhlar was one of four auctioneers awarded the full tuition Larry McCool Scholarship to attend the Certified Auctioneers Institute (CAI) on the campus of Indiana University this month. The CAI is a three-year executive development program focused on developing the skills and providing the tools necessary to run a top-notch auction firm. Designation holders have the knowledge necessary to provide high-quality services to many types of clients. See the article here. Read Sherry’s blog post about the week here.
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Nov. 1, 2008: Sherry Truhlar balances careers as auctioneer and fashion model
Auctioneer magazine, the official publication of the National Auctioneers Association, showcased benefit auctioneer Sherry Truhlar in its monthly magazine. Her story kicked off a series of features examining auctioneers who also maintain interesting part-time jobs. Truhlar contrasts her career as a plus-size fashion model with that of being a benefit auctioneer. The article includes photos from both careers. Read the two-page story of her auction and modeling careers here.
Sept. 23, 2008: Two Red Apple Auctions clients selected for inclusion as “Washington’s Top 100″ events
Washington-area event professionals, including Red Apple Auctions’ founder Sherry Truhlar, gathered this evening at Sequoia Restaurant in Georgetown to celebrate BizBash Washington’s Top 100 annual events issue. Attendees included leaders and orchestrators of the major D.C. events in categories such as benefits, political and press, holiday, and sporting events. Red Apple Auctions congratulates two of its clients — the Larry King Cardiac Foundation and the Washington Performing Arts Society — who were selected as not-to-be-missed benefits in the D.C. area.
