Press & News
October 2011: CASA of Greater Prince William draws 1,000 supporters and hits record-setting donations, despite weather-related venue change.
“Evening Under the Stars” has been the most well-attended charity ball in the county, but not necessarily the most profitable.Red Apple Auctions was hired to change that.
It worked! Live auction items went from selling at ~80% to 140% of value; the cash appeal grew from $3000 to $13,000+. Read the press release here.
September 2011: Benefit auctioneer Sherry Truhlar pens a “where to get auction items” article.
Missouri Meetings & Events magazine offers meeting and event planners with content that enables them to plan more productive and creative meetings and events.
In her second article for the publication, Sherry offers procurement advice: “Where to Get Prizes When No One is Donating.”
September 2011: Rappahannock County School Foundation Scores More Than 100% at Annual Fundraiser
Charity auctioneer Sherry Truhlar led a live auction that hit 107% return on investment for the charity. Read the press release here.
The international crowd expressed their opinions after the gala. You can listen to this couple, Neville, Nessa, Susie, or Hugh.
August 2011: Benefit auctioneer Sherry Truhlar speaks at 2011 MPI, Virginia Chapter (VAMPI) Convention in Hampton, VA.
In her talk Benefit Auction Technology & Trends: Tools That Get Guests to Give, Sherry shared the pros and cons of 25 vendors selling technology into the charity auction industry. This was her second invitation to speak to VAMPI.
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May 2011: Sherry Truhlar selected to be regular contributing writer to charity golf tournament publication.
For benefit auction how-to advice, Charity Golf Events Magazine relies on benefit auctioneer Sherry Truhlar to provide practical content for those golf tournament organizers who include an auction in their fundraiser.
In the publication’s first issue, read Sherry’s page 8 article Silence Doesn’t Sell. It examines the importance of sound systems.
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May 2011: Sherry Truhlar featured speaker (twice) at Missouri Meetings & Events Expo
To question-filled audiences in St. Louis, MO, charity auctioneer Sherry Truhlar spoke twice during the 2-day Boot Camp for event planners. Auction planners heard Marketing Savvy Behind Outrageously Profitable Auctions and Irresistible Fundraising to Get Guests to Thrown Down Cash.
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May 2011: Sherry Truhlar interviewed for Nonprofit Spark radio show
Host Renee McGivern invited Sherry to share auction tips. Renee writes, “Fundraising auctions can produce greater returns if you think like a creative merchant rather than an event planner. On this show, you’ll hear from Sherry Truhlar, a passionate auctioneer and founder of Red Apple Auctions.” A representative from Bidding for Good is also a guest.
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April 2011: Volunteers Offered Tips for Honoring Mother Earth in Gala Preparations.
Many schools and nonprofits have a tradition of raising money through fundraising galas. Yet galas consume natural resources and generate enormous waste. For sustainability-minded volunteers, charity auctioneer Sherry Truhlar offers tips for those planning green charity auction galas.
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March 2011: Charity auctioneer Sherry Truhlar, CMP, BAS, CAI graduates from revered professional auctioneer education program.
The three-year Certified Auctioneer Institute (CAI) program is held at Indiana University in Bloomington, IN and overseen by the National Auctioneers Foundation. The intensive training focuses on fostering specific skills needed to operate a successful auction firm. With her completion of the intense program, Sherry is now part of a select network of auctioneers known for offering their clients exceptional services.
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Spring 2011: Benefit auctioneer Sherry Truhlar, CMP, BAS selected as contributing writer to Missouri Meetings & Events, the region’s premier magazine for the meetings industry.
In her debut article “Making Your Silent Auction Slick: How Handheld Devices and Other Electronics Glam Up Your Gala,” Sherry looks at some ways silent auctions have changed through the use of technology.
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November 2010: Charity auctioneer Sherry Truhlar quoted in Town & Country article, “The Charity Auction: They’re as common as colds this season…”
Writer Bob Morris covers some of the trials and tribulations of charity auctions in this article.
He interviews four benefit auctioneers for the story: Simon de Pury of Phillips de Pury auction house, Jamie Niven of Sotheby’s, George McNeely of Christie’s, and Sherry Truhlar of Red Apple Auctions.
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September 29, 2010: Benefit auctioneer Sherry Truhlar’s “Tips for Growing Your Fundraising Auction During the Recession” selected as a lead article on Volunteer Meme Daily.
For those who lack the time to follow Twitter, Paper.li is a good option. The website “organizes links shared on Twitter into an easy to read newspaper-style format. “ People can create a newspaper around a user, list, or a hashtag (#). The Volunteer Meme paper, which was launched by a Canadian group called “Seeing Change,” used Truhlar’s article (published on 501Connect.com) as a lead story.
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September 2010: Headwaters Foundation attributes record-breaking auction to Red Apple Auctions in an interview published in Rappahannock News.
Toni Egger, Headwaters executive director states, “I really credit them [Red Apple Auctions] with smartening us up about how to run an effective and efficient event,” she said. “They more than paid for themselves.”
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August 2010: Client gives a nice mention to Red Apple Auctions in its interview in The Georgetowner, “Plans Underway for 13th Taste of Rappahannock”
Laura Overstreet interviewed Toni Egger, Headwaters Foundation executive director, who said, “We’ve hired Red Apple Auctions of Alexandria to help us with both the silent and live auctions, and they have some great new ideas that we are implementing.” Read the article for details of the evening.
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July 2010: Benefit auctioneer Sherry Truhlar, CMP, BAS speaks at CMP Conclave 2010 in Baltimore, MD on “Website Secrets for Savvy Planners.”
The CMP Conclave is an annual conference of Certified Meeting Professionals (CMPs) from around the globe. The professional designation is overseen by the Convention Industry Council. It’s believed that Sherry is the only professional charity auctioneer who has also earned the CMP credentials. Those earning the designation must demonstrate advanced knowledge and proficiency in event management.
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July 2010: VolunteerSpot is an online application to quickly mobilize and coordinate volunteers.
Sherry has been asked to guest blog on the site and provide benefit auction advice, inspiration, and ideas. Her latest post suggests a popular live auction idea and is titled “Fresh Food Brings More Funds to the Table.”
If you feel inspired, you can leave a comment while you’re there.
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June 2010: Vivanista is a member-based, lifestyle community for fundraising volunteers.
Read Sherry’s guest article on the Vivanista blog. She talks about auction fundraisers and whether they should be held during a recession.
Sherry has been asked to regularly contribute to the blog as the resident benefit auction expert. If you feel inspired, leave a comment while you’re there.
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April 2010: Alexandria Auctioneer Trains with the Best at Certified Auctioneers Institute.
“Alexandria auctioneer Sherry Truhlar, President of Red Apple Auctions LLC, recently completed her second year of courses at the prestigious Certified Auctioneers Institute (CAI). The CAI program is the industry’s premier training program developed by the National Auctioneers Association (NAA) for auction professionals.” Read the press release.
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Spring 2010: Capitol File highlights two Red Apple Auctions clients.
Two clients were featured in the spring 2010 Capitol File magazine. The Greater Washington Region Heart Ball organized by the American Heart Association had a side column in the magazine, and the Passion for Charity Gala organized by Capital Hospice was included in the In Focus section.
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March 2010: The Eleusis of Chi Omega, the publication produced by Chi Omega Fraternity, spotlighted fundraising auctioneer Sherry Truhlar in its “Chi Omegas Flourish” section.
“Six years ago, Sherry Truhlar booked a one-week vacation at the Missouri Auction School. There she learned how to sell cattle, cars, and real estate using an auctioneer’s sing-song chant. It wasn’t an unusual experience for Sherry, whose earlier vacations found her, for instance, in Hollywood learning to work with wild animals. But this time Sherry’s new skills ….sparked enthusiasm and she turned pro.”
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January 2010: Vivanista, is a member-based, lifestyle community for fundraising volunteers. The group profiled charity auctioneer Sherry Truhlar for its membership.
“Sherry Truhlar, Founder of Red Apple Auctions, is one of the East Coast’s most successful benefit auctioneers. In our exclusive interview, we raise our paddles in her honor and share what it takes to get the most bang for your auction bucks.“ Click here to be taken to the article. (Vivanista will also be featuring some of Sherry’s articles on its blog, so watch for us there, too!)
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Winter 2010: Emporia State University Spotlight magazine includes Sherry Truhlar in alumni updates
Sherry’s feature in the The Washington Post Magazine caught the attention of her alma mater. The university included a brief mention of Sherry and the Post article in its “Through the Years” section of the quarterly magazine. The section looks at recent achievements from graduates over the decades.
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October 2009: Auctioneer magazine includes fundraising auctioneer Sherry Truhlar in its NAA Member News section.
Auctioneer is the official publication of the National Auctioneers Association. Benefit auctioneer Sherry Truhlar’s summer feature in The Washington Post Magazine was included by the monthly publication. Read the article here, and you might also enjoy reading Sherry’s blog post, which tells the back-story about the dress she wore.
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Fall 2009: The Virginia Auctioneer magazine recaps winners from 32nd Annual State Champion Contest; thanks speakers.
Seventeen Virginia auctioneers competed in the 32nd Annual Champion Auctioneer’s Contest August 1, 2009 in Richmond, VA. Fundraising auctioneer Sherry Truhlar, the only female competitor, placed third. She also spoke earlier in the day to ~70 auctioneers about “Establishing Your Benefit Auction Business.” See the article and photos here, and/or read her blog post.
September 2009: Women in Film & TV organization highlights Sherry Truhlar in newsletter.
Each month, the Washington, DC chapter of Women in Film and TV highlights several members achieving new levels of success and visibility in their respective fields. WIFV member and charity auctioneer Sherry Truhlar was included in this month’s WIFV newsletter. The article provided information on her fundraising auctioneer business. Click here to see the news brief.
September 2009: Red Apple Auctions’ article selected for inclusion in The Funding Edge newsletter.
The Summer 2009 issue of The Funding Edge, a newsletter published by the auction software company Auctionpay, leads with an article written by benefit auctioneer Sherry Truhlar. The issue is devoted to volunteer-related ideas, challenges, and suggestions. You can read her article, Four Tips to Keeping Auction Volunteers Engaged, by clicking here.
July 2009: The Washington Post Magazine features Red Apple Auctions in “Making It” section
The Washington Post Magazine has a weekly section called “Making It” which profiles “true stories of people who turned their passions into profit and found their true callings.” Red Apple Auctions was the growing niche business featured on July 19, 2009. Read the article on the Post’s site by clicking here. We’re delighted that three of our clients were also mentioned.
June 2009: The Georgetowner highlights Red Apple Auctions in its social scene section
Six days a week, Food and Friends delivers three meals a day to more than 1,400 individuals living with life-challenging illnesses such as AIDS and cancer. The non-profit’s annual gala is almost as complex, with over 1,000 guests sampling food from 50 chefs at the annual Chef’s Best gala. The Georgetowner’s reporter Mary Bird observed as the Red Apple Auctions team oversaw the auction-related activities. Read Mary’s post here.
May 2009: Sherry Truhlar, BAS conducts first auction for American Society of Association Executives (ASAE)
The May 2009 issue of AUCTIONEER magazine, the official publication of the National Auctioneers Association (NAA), updated its members about NAA’s work with the American Society of Association Executives (ASAE). ASAE’s inaugural benefit auction was conducted by benefit auctioneer Sherry Truhlar at ASAE’s annual Springtime Expo trade show. The results of the auction were successful, and ASAE is now interested in conducting a live benefit auction at its annual meeting to be held in Toronto in August. Read the news brief here.
April 16, 2009: Red Apple Auctions invited to sell at first-ever ASAE Springtime Expo auction
Benefit auctioneer Sherry Truhlar worked with the National Auctioneers Association in its collaboration with ASAE and the Center for Association Leadership in its first-ever benefit auction. The auction was held in Washington, D.C. during the organization’s Springtime Expo, the largest one-day show in the meetings industry. Truhlar worked the booth during the day, talking with meeting planners about the advantages of incorporating benefit auctions into their existing conferences, and served as the auctioneer at the auction during the after-hours reception. Read her blog about the show.
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March 22, 2009: Benefit Auctioneer Sherry Truhlar awarded Larry McCool Scholarship
Sherry Truhlar was one of four auctioneers awarded the full tuition Larry McCool Scholarship to attend the Certified Auctioneers Institute (CAI) on the campus of Indiana University this month. The CAI is a three-year executive development program focused on developing the skills and providing the tools necessary to run a top-notch auction firm. Designation holders have the knowledge necessary to provide high-quality services to many types of clients. See the article here. Read Sherry’s blog post about the week here.
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Nov. 1, 2008: Sherry Truhlar balances careers as auctioneer and fashion model
Auctioneer magazine, the official publication of the National Auctioneers Association, showcased benefit auctioneer Sherry Truhlar in its monthly magazine. Her story kicked off a series of features examining auctioneers who also maintain interesting part-time jobs. Truhlar contrasts her career as a plus-size fashion model with that of being a benefit auctioneer. The article includes photos from both careers. Read the two-page story of her auction and modeling careers here.
Sept. 23, 2008: Two Red Apple Auctions clients selected for inclusion as “Washington’s Top 100″ events
Washington-area event professionals, including Red Apple Auctions’ founder Sherry Truhlar, gathered this evening at Sequoia Restaurant in Georgetown to celebrate BizBash Washington’s Top 100 annual events issue. Attendees included leaders and orchestrators of the major D.C. events in categories such as benefits, political and press, holiday, and sporting events. Red Apple Auctions congratulates two of its clients — the Larry King Cardiac Foundation and the Washington Performing Arts Society — who were selected as not-to-be-missed benefits in the D.C. area.
