When I retire, I’ll move to Princeton, NJ for this. (And a lesson in thanking event sponsors)

PSRC 12-2015 Directors message page 2 event sponsors

The Princeton Senior Resource Center (PSRC) in Princeton, NJ has got it going on. This group has such a nice spirit and does so many things well, I am disappointed that my Mom doesn't live in New Jersey so she could take advantage of their senior-focused programs.  I get their newsletter, read their upcoming events, and I want to sign up for all their classes.But that's not why I'm writing about PSRC today.Here's some background.In 2014, this group celebrated its 40th anniversary.  To honor the occasion, they held a gala for the first time ever. They went from little understanding of galas (perhaps no understanding) to creating « Continue Reading »

[Video] Get aggressive about email marketing your auction

Boy was I on fire when I recorded this video! I shot this about three months ago, after having two conversations with clients that got me all flushed about email marketing. I turned on the camera and my passion oozed out.(The audio didn't sync with the video on this, but the content is fine.)  I get frustrated when clients explain that a school / nonprofit policy states they can’t send out more than one or two emails a month. Or that they have to promote the auction in a section of the existing newsletter. It kills me inside to know that they are hurting their auction potential.You know why I am a strong advocate of email « Continue Reading »

Protected: BOS Fund a Need Video ideas – Delete 4-3-16

This content is password protected. To view it please enter your password below: Password: « Continue Reading »

How to easily build your own website on WordPress

yourwebsiteiseverything_opt

Note: This post isn’t benefit auction-related.  Sometimes I share other content.  If you need auction help, search the blog for 500+ auction-related posts. ============ Today I want to share information about a course and teacher I love. If you’re a small business owner, a nonprofit in need of a website, or an eternal student, read« Continue Reading »

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The most popular school auction item of 2015: Taylor Swift concert tickets

I’ve reviewed the results of the year.  Want to guess the most common school auction item from this past spring season? Tickets to Taylor Swift’s 1989 concert tour. Here’s what we can learn from this. When popular performers stage shows in your city, buying two or four seats to the show can become a popular« Continue Reading »

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[VIDEO] A “haul” from a recent fundraising auction

A new fundraising auction client sent me a box in the mail. Here’s what I found inside.

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[VIDEO] Ice, ice baby: Auction theme ideas that involve winter

It’s all about *show* and less about *tell* in today’s post. Here are three video clips from auctions. All had winter-related auction theme ideas.  They used elements like ice, LED lights, evergreen trees and polar bears to make a statement.  As for colors, think white, ice blue, and some forest green. As the holidays are« Continue Reading »

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