My favorite #Unselfie #GivingTuesday campaign

2014 Carpenter's Shelter email blast on GivingTuesday

This past #GivingTuesday, I received a number of email blasts from nonprofits.  I thought this one from one of my clients, the Alexandria, VA homeless shelter Carpenter's Shelter, was the most catchy. If you're unfamiliar with pop culture and current songs, you likely wouldn't "get" this.  Let me bring you up to speed. By now, you've probably heard of "selfies."  It's when you take a photo of yourself, typically with your mobile phone.  These photos are often used for posting on social media sites.  Although I've seen all ages take selfies, it seems especially popular among younger people. On the other hand, you might « Continue Reading »

How to personalize a benefit auction catalog so guests take it home and use it

I suspect many auction planners consider their auction catalog to be a necessary evil.  It might be viewed as a 'must do' because allowing advertising in the piece is one of the few sponsorship benefits a company or individual receives for investing in the fundraiser.  Others see it as a vehicle for sharing information about the nonprofit, describing the auction items, or even as a place to hold less interesting content, such as benefit auction rules or checkout procedures. But catalogs (or "programs," as some groups call them) can be used more strategically, if a bit of thought is put into them. Every so often -- usually « Continue Reading »

Eat a Red Apple Day and GivingTuesday (#GT)

I'm not making this up. Yesterday (December 1) was national Eat a Red Apple Day. I celebrated in my own way by opening the cart to my Catalog Carnival.  It's a popular product that always sells out (who doesn't like to review a benefit auction catalog or two?), and yesterday seemed like a great way to honor a day that seems tailor-made for my company. Grab a benefit auction catalog set, if any remain. And today is #GivingTuesday™ (#GT), a movement launched by the 92nd Street Y in New York to create a national day of giving to kick off the giving season on the Tuesday following Thanksgiving, Black Friday and Cyber « Continue Reading »

How a binder can make auction donors feel special

Auction chairs often search for ways to make auction donors feel special. Here’s how one planner gave the auctioneer a binder to help with the process.

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Getting charity auction guests to register their credit cards

When this nonprofit started using credit card swiping technology, they had the valet help them market the new idea.

If guests will swipe their credit cards at check-in instead of at night’s end, here’s how to get guests to hand over their credit card at registration.

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Silent auction ideas for fourth quarter auctions

silent auction tips bow on food

If your silent auction is in October, November, or December, here are some ways to boost silent auction profits when it comes to marketing.

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BAS: The letters after an auctioneers name

What do those BAS letters after an auctioneer’s name mean? Moreover, do they matter? It stands for Benefit Auctioneer Specialist. Here’s my take on it.

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